Tag: data

Australia unlocks generative AI’s impact on data

The adoption of generative artificial intelligence (AI) is transforming data management practices on a global scale, with a growing presence in multiple industries. Australia is...

3 learning opportunities to help you become a better communicator in 2024

To be an effective communicator is a cornerstone of personal and professional success, and just about everyone in every other field can benefit from enhancing...

Muck Rack data highlights rise of AI use in PR amid disclosure issues

Global public relations management platform Muck Rack has published the updated expansion of their survey, to find that more than half of the participating PR...

6 PR metrics that matter more than impressions and clicks

Being part of a brand’s public relations and marketing team is no walk in the park. Trends come and go, and what used to matter...

Customers trust brands even less in 2023, new study says

The volume of customers giving feedback directly to brands after a bad customer experience in Australia declined in 2023, according to new research released today...

Preparing for bushfires? Don’t forget your data

Australia’s Bureau of Meteorology predicts a summer of severe heat this year and a bushfire season to rival the ‘Black Summer’ fires of 2019/20. While...

Communicating effectively with a diverse audience with Cori Drogemuller

“Business is being a lot more proactive and vocal about social issues and having a voice in the conversation, whether that be CEOs or employees...

How to utilise data to make smarter and more informed decisions with Nicole McKechnie

From a comms perspective, it’s becoming more and more important to show how you can add to the commercial outcomes of the organisation. The importance...

How real-time data can unlock revenue streams, limit churn and build rich digital front-end CX

by William LaForest, Field CTO and Victoria Needham, Staff Solutions Engineer, Confluent Communications Service Providers (CSPs) are the conduit for today’s digital world. Their role...