News, Technology

Brand, performance-focused KPIs blur for in-app campaigns, new study shows

Recent research from monetisation and marketing company InMobi in collaboration with Advertiser Perceptions, highlights a growing trend among brand advertisers embracing performance-oriented key performance indicators...

News, Technology, Opinion, Social Media

Tim McCreanor, Angela Moewaka Barnes, Antonia Lyons, Nicholas Carah and Ian Goodwin
April 4, 2023

How digital marketing of legal but harmful products escalates health threats to the most vulnerable

Tim McCreanor, Massey University; Angela Moewaka Barnes, Massey University; Antonia Lyons, University of Auckland; Ian Goodwin, Massey University, and Nicholas Carah, The University of Queensland...

Innovation, News, Technology, Social Media, Ebooks

Paulo Rizal
March 21, 2023

Third-party data remains crucial to digital marketing strategy, study finds

Digital data pioneer Datonics has released industry intelligence about the use of third-party data in the programmatic ecosystem. Its Programmatic Audience Targeting Survey, which gathered...

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Third-party data remains crucial to digital marketing strategy, study finds

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Tag: digital marketing

Brand, performance-focused KPIs blur for in-app campaigns, new study shows

How digital marketing of legal but harmful products escalates health threats to the most vulnerable

Third-party data remains crucial to digital marketing strategy, study finds

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