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Tag: gaming

iion secures seed capital to revolutionise game advertising

iion, a unified game advertising platform, has secured seed capital investment and is set to become the go-to global solution for brands and agencies in...

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gaming

Gaming projected to bring $320B to brands via streaming ads

A recent study from Dentsu shows the impressive performance of gaming streaming giant Twitch in terms of brand recall and preference. With the gaming market...

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gamers are an untapped market

Gamers more likely to watch free ad-supported streaming

Connected TV (CTV) and cross-screen advertising firm LG Ad Solutions has released the findings of a new study that found that gamers are more likely...

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Report finds Star Entertainment Group unsuitable for licence

Report finds Star Entertainment Group unsuitable for licence

A damning report revealed that Star Entertainment Group frequently broke the law, deceived banks, and was penetrated by criminal groups for years. As a result,...

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A New World: What is "The Metaverse", and what does it mean for us?

A New World: What is “The Metaverse”, and what does it mean for us?

Facebook Inc, under fire from regulators and lawmakers over its business practices, is planning to rebrand itself with a new name that focuses on the...

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Students 'scale' the challenges for video game design competition

Students ‘scale’ the challenges for video game design competition

Students entering the 2021 Australian STEM Video Game Challenge have been commended for persevering throughout a challenging school year. Nearly 2800 students in Years 5-12...

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