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TikTok is revolutionising digital marketing with its latest offering: a comprehensive 34-page guide packed with creative strategy tips to elevate your brand’s presence on the...
Approximately 70% of marketing and communications leaders say their role is a mix of both functions, according to new survey results from Muck Rack, the...
Recent research from monetisation and marketing company InMobi in collaboration with Advertiser Perceptions, highlights a growing trend among brand advertisers embracing performance-oriented key performance indicators...
75% of marketers and creatives from US, UK, France, Germany, Spain, Brazil, Mexico, India, and Australia already consider generative AI tools as essential parts of...
Drawing from industry shifts and the need for a way to measure brand salience, marketing technology company Moz has announced the release of Brand Authority,...
Marketers and their brands have tangible revenue to gain from enlisting a strategic artificial intelligence (AI) partner, according to a new study from Persado. The...
Innocean Australia has appointed Gual Barwell as their chief strategy officer, who will bring strategic discipline to the agency by providing leadership across business, creative,...
Facebook will be removing detailed ad-targeting options that refer to “sensitive” topics, such as ads based on interactions with content based around race, health, religion,...
With Australia’s gaming market rapidly growing in the last few years, IAB Australia has conducted research on game advertising across all channels. The Attitudes to...
