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Text messages remain to be significant as a communication service in many people’s daily lives, 30 years after the first text was sent.
Almost one in three people still send and receive SMS messages on a daily basis, according to British statistics.
Twenty percent of people still rely on SMS as their primary messaging channel, despite the wide array of alternative services like WhatsApp, instant messaging programs like Skype, and various social networking sites.
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Infobip, a communications company in the United Kingdom which conducted a study on this, found that 30 per cent of respondents claimed they send texts everyday,
Furthermore, 54 per cent said they used SMS to contact people who were not on other messaging platforms.
Infobip UK country manager Nikhil Shoorji said, “In the 30 years since SMS text messaging has been in use, messaging technology has expanded exponentially.”
“Users now have an abundance of choice ranging from WhatsApp to Skype.”
On December 3, 1992, British engineer Neil Papworth sent the first text message which said “Merry Christmas,” to then Vodafone CEO Richard Jarvis.
The text message was sold as an NFT at an auction in Paris in 2021 for $149,729.
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According to Shoorji, “While some might argue that SMS has lost ground in the messaging platform popularity race, the results of our research show quite the opposite.”
Shoorji also claimed that SMS does not just remain to hold an important place in users’ everyday lives, it is also popular among the younger generation Z.
“This means that the power of SMS endures and will continue to be one of the core platforms for communications moving forward, something brands need to keep in mind or miss out on engaging with a sizeable share of their customer base,” said Shoorji.
According to Infobip’s research, seven per cent of those questioned said they had been dumped through a text message while one per cent said they had been fired via SMS.
Jaw de Guzman is the content producer for Comms Room, a knowledge platform and website aimed at assisting the communications industry and its professionals.