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TikTok is taking down content more than ever, with sexualized content and fake accounts among the most often found violations.
According to the platform’s community guidelines enforcement report for the first quarter of 2022, it removed almost 102 million videos, with “minor safety” (41.&%) as the most common reason.
“Nudity and sexual activity” involving minors made up the bulk of the “Minor Safety” area, with more than 92% of them taken down before any users even viewed them, according to TikTok.
“Adult nudity and sexual activities” made up 11.3% of the removed videos behind “illegal activities” and regulated goods at 21.8% as the second most frequent violation.
“Violent and graphic content,” “harassment and bullying,” “suicide, self-harm, and dangerous acts,” “hateful behavior,” “violent extremism,” and “integrity and authenticity” were the other content violations found.
The increase in “nudity and sexual activity”-related content highlights the persistent concern that TikTok essentially rewards more explicit content, especially from young girls, to keep users scrolling through their “For You” stream.
TikTok notes that its data shows the volume of videos removed by policy violation, which means that a video may violate multiple policies, which would each reflect in the report.
Read also: TikTok launches new series of summertime online safety tips (commsroom.co)
On the other hand, fake profiles accounted for most of the account deletions during the quarter, accounting for nearly 21 million removals.
The report shows that the platform deleted thrice as many fake accounts as it did in the previous quarter.
TikTok also blocked a total of 223 million spam account activities, with 23 million fake engagements prevented.
With 41,191 videos removed concerning the conflict, TikTok has also provided insights into its attempts to identify and eliminate misinformation surrounding the Russian invasion of Ukraine.
The report further said that TikTok added fact-check prompts to 5,600 videos.
At the same time, it identified and removed six networks and 204 accounts for coordinated efforts to influence public opinion and mislead users about their identities.
You may also want to read: Meta, Pinterest, TikTok launch initiatives for Pride Month (commsroom.co)
Jaw de Guzman is the content producer for Comms Room, a knowledge platform and website aimed at assisting the communications industry and its professionals.
