Author: Paulo Rizal

Victoria Police’s Kendall Masters on the importance of effective social media use for law enforcement

Kendall Masters is the Social Media Manager for Victoria Police. Before her stint with the law enforcement agency, she also filled various communication and social...

Free Broadband Initiative prolonged until April 2024

More eligible families across Australia will have the opportunity to benefit from 12 months free broadband following an extension to the nomination period, under the...

DoorDash pays $2M fine for spam breaches

Food delivery platform DoorDash has paid a $2,011,320 infringement notice for sending over one million texts and emails which breached Australian spam rules. The Australian...

Adobe releases Adobe Express with Firefly for desktop

Adobe has introduced the latest desktop web version of Adobe Express, marking a significant step forward in creative content generation. This AI-powered content creation application...

Hootsuite names Elina Vilk as new CMO

Social media management platform Hootsuite today announced Elina Vilk as Chief Marketing Officer (CMO). She will join the company’s female-dominated executive leadership team, and will...

ACMA fines Burst SMS for allowing scams

An Australian Communications and Media Authority (ACMA) investigation found that Known Pty Ltd, trading as Burst SMS, allowed scammers to send messages impersonating well-known Australian...

Enhancing employer branding and culture with Lavinia Rajaram

In today’s competitive landscape, businesses looking to scale and gain a competitive edge from their competitiors need all the help they can get to recruit...

Pitches about popular events, topics less likely to get picked up by journalists, study says

Looking at over 1 million press release pitches sent to journalists via the platform from January to July 2023, public relations management technology company Propel...

Bid shading costs advertisers an extra $6.6B annually, study finds

Bid shading, an optimisation practice used in programmatic advertising, is likely leading to $6.6 billion in wasted advertising spend each year, according to a study...

ABC shuts down majority of accounts on Elon Musk’s X

Australian broadcaster ABC has shut down the majority of its accounts on X, formerly known as Twitter, citing cost and increase of toxic interactions since...

93% of businesses don’t want ChatGPT in the workplace, study finds

The majority of business owners in Australia are considering or already implementing bans on ChatGPT and other generative AI applications in the workplace, according to...

Creating highly responsive and agile communications in time of crisis with David Hawkins

Corporate communications officers, particularly those who do crisis response and reputation management often get a bad reputation, especially among the stakeholders that they serve. The...

Creating an executive communications plan with Cathy Jamieson

Picture this: a company’s top leaders seamlessly conveying their vision, strategies, and goals to a diverse array of stakeholders, inspiring confidence and alignment at every...

Smartsheet unveils new features powered by generative AI

Enterprise work management platform Smartsheet has unveiled a suite of new capabilities that apply generative AI (GenAI) to help enterprises tackle their mission-critical work more...

Moz’s ‘Brand Authority’ to help measure brand strength, salience

Drawing from industry shifts and the need for a way to measure brand salience, marketing technology company Moz has announced the release of Brand Authority,...

WPP, Spotify ink deal to leverage first party data, integrations

Communications and advertising technology company WPP and Spotify have announced a new global strategic partnership that will allow WPP to offer its clients early access...

Meta unveils Audiocraft: a generative AI tool for audio, music

Meta has revealed Audiocraft, their new generative AI tool that generates high-quality audio from text prompts, much like ChatGPT does with articles or Dall-E with...

Twitter sues non-profit monitoring hate speech for ‘data scraping’

X, the social media platform formerly known as Twitter has taken legal action against the Center for Countering Digital Hate (CCDH) for allegedly attempting to...

Beyond LLMs: VAST Data Platform to pave the way for ‘AI-assisted Discovery’

Data platform company VAST Data has introduced a data computing platform designed to be the foundation of AI-assisted discovery. VAST sees the data platform as...

Doing more with less: Communications on a shoestring budget with Reid Sexton

One of the most profound contradictions of our era is the relentless demand for content, juxtaposed with the continuous downsizing of external communication teams. Every...