Category: Communication

What Makes Government Communication Work?

When it comes to government communication, the public’s trust and confidence are maintained through the pillars of accountability and transparency. How government agencies fulfil the...

Honouring Differences: Making Public Communications Work for Everyone

The success of any endeavour towards communication depends on our ability to recognise and accommodate our communities’ wide range of demographics. Every one of the...

Harnessing the Might of Data for Government Communication Strategies

In the modern, data-driven digital world, government communication campaigns rely on data more than ever. The role of data and analytics in government communication is...

Mastering Internal Communication in Government Organisations

Navigating the complex maze of government operations requires strong internal communication to foster teamwork, boost morale, and ensure that messages are aligned. However, many obstacles...

Blockchain transforms security, privacy, and efficiency in digital communication

In today’s digital era, when cybersecurity risks are but one click away, blockchain technology has shown to be a strong way to improve security and...

Sydney suspect floods phones with scams

Cybercrime investigators apprehended Xuan Su, a 39-year-old individual, at a residence in Moorebank, located in the south-west of Sydney. This arrest was made by cybercrime...

No renewal of contracts with Australian news agencies, Meta says

Facebook’s parent company Meta has announced that they will not be renewing their contracts with Australian media companies in a bid to further move their...

Voters up to 2x more receptive to political ads displayed on their favourite platform

LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising outcomes, today announced the results of a new survey exploring U.S. voter...

New dating app by women to protect users against scams

RAW, a new dating app designed by women for women, has rolled out features designed to protect users against catfishing scams and abuse. “Brainstorming such...

The Importance of transparency and accountability in government communications

Transparency and accountability are not mere buzzwords for government communications, but fundamental pillars that uphold public trust and confidence. Citizens entrust government agencies with the...

Recognising and Addressing Diversity: Tailoring Government Communication to Diverse Audiences

Government agencies must always recognise and address the diverse demographics they serve to ensure effective communication and engagement. From different cultural backgrounds to varying levels...

Optus pays ACMA $1.5M for public safety failures

Optus Mobile Pty Ltd (Optus) has paid a $1,501,500 penalty after the Australian Communications and Media Authority (ACMA) found large-scale breaches of public safety rules....

New report reveals how Facebook Ads were used to lure A/NZ victims to fake investment platforms

Infoblox has today released a report revealing how Savvy Seahorse, a leading perpetrator of online cybercriminal investment scam websites has used ads on Facebook to...

Social Media in Government Communications: Strategies, Case Studies, and Tools

Social media has become an invaluable tool for government communications, offering a direct and real-time connection with citizens. This article delves into effective strategies, case...

Navigating Crisis Communication: Winning Strategies for Government Agencies

In times of crisis, effective communication is paramount for government agencies to manage challenges, uphold public trust, and mitigate potential harm. From natural disasters to...

The role of PR in legislative initiatives (and 3 ways PR professionals can impact them)

Public relations professionals play a crucial role in legislative initiatives by shaping public opinion, garnering support, and influencing policymakers. Through strategic communication tactics, PR practitioners...

X boasts over 1M open job listings, Elon Musk promises more to come

Elon Musk-owned X (formerly known as Twitter) has recently reported a significant surge in job opportunities available through its app. With an initial announcement of...

Omnichannel strategy responsible for $15B of Australian online sales, research says

New research has unveiled that physical interactions throughout the customer journey have had a profound impact on Australian ecommerce sales, highlighting the role of omnichannel...

LGBTQIA+ supportive workplaces do more than fly a rainbow flag

The Sydney Gay and Lesbian Mardi Gras is in full swing and rainbow flags are proudly flying all over the city, with many local businesses...

TikTok unveils comprehensive strategy guide for marketers

TikTok is revolutionising digital marketing with its latest offering: a comprehensive 34-page guide packed with creative strategy tips to elevate your brand’s presence on the...