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February 6, 2024
TikTok
Published by Paulo Rizal at February 6, 2024
Categories

The ‘Influencer’ of Social Media Apps: How TikTok has influenced social media trends

Through its pioneering embrace of short-form video content, TikTok has democratised content creation, empowering users of all backgrounds to showcase their creativity and talent in bite-sized, […]
Paulo RizalPaulo Rizal February 6, 2024
February 6, 2024
CleanUp Australia Day
Published by Dan Ratner at February 6, 2024
Categories

Mastering Change: Navigating the Evolution of Icons

Editor’s note: In this Comms Room exclusive, Dan Ratner of uberbrand talks about the process that they went through while updating the brand identity of Clean […]
Dan RatnerDan Ratner February 6, 2024
February 6, 2024
Young adults Gen Z
Published by Pearl Dy at February 6, 2024
Categories

Report shows Gen Z social media habits, unveils marketing keys

A report by research body Morning Consult into Gen Z social media habits reveal a clear hierarchy of preferred platforms, with YouTube reigning supreme. The study […]
Pearl DyPearl Dy February 6, 2024
February 1, 2024
social media platforms
Published by Paulo Rizal at February 1, 2024
Categories

4 new social media platforms to watch out for in 2024

With continuous issues of ads, difficulties in monetisation for content creators, and a general lack of content visibility on existing social media platforms, users are now […]
Paulo RizalPaulo Rizal February 1, 2024
February 1, 2024
social media algorithm
Published by Paulo Rizal at February 1, 2024
Categories

Chasing the Rabbit: How Algorithms Influence Social Media Platform Usage

All social media are built around a set of algorithms, and these algorithms have specific goals. Whether it’s to make platform users view latest content, click […]
Paulo RizalPaulo Rizal February 1, 2024
February 1, 2024
Nikki Harrison hired by Enero Group
Published by Paulo Rizal at February 1, 2024
Categories

Enero Group names former M&C Saatchi exec as new head of people & culture

Enero Group has appointed Nikki Harrison as its Group Head of People & Culture, further strengthening the Group’s executive team. Overseeing the Group’s People and Culture […]
Paulo RizalPaulo Rizal February 1, 2024
February 1, 2024
sms marketing
Published by Pearl Dy at February 1, 2024
Categories

Brands earned $39.5M due to AI-powered SMS marketing, study says

Brands that leveraged Attentive’s SMS marketing platform in total earned $39.5 million in revenue, according to a study that they commissioned from Forrester Consulting.   The […]
Pearl DyPearl Dy February 1, 2024
January 30, 2024
user privacy
Published by Paulo Rizal at January 30, 2024
Categories

6 non-complicated ways to navigate user privacy on social media

User privacy is vital now that almost everything (and everyone) is online. One way or another, our personal data like bank details, government documents, and private […]
Paulo RizalPaulo Rizal January 30, 2024
January 30, 2024
social media activism
Published by Paulo Rizal at January 30, 2024
Categories

Awareness through Clicks: The Role of Social Media in Activism and Social Movements

We are now at a time where we check social media before the morning news. For some, social media is the morning news. Apps that used […]
Paulo RizalPaulo Rizal January 30, 2024
January 30, 2024
gaming
Published by Pearl Dy at January 30, 2024
Categories

Gaming projected to bring $320B to brands via streaming ads

A recent study from Dentsu shows the impressive performance of gaming streaming giant Twitch in terms of brand recall and preference. With the gaming market poised […]
Pearl DyPearl Dy January 30, 2024
January 30, 2024
communicator
Published by Paulo Rizal at January 30, 2024
Categories

3 learning opportunities to help you become a better communicator in 2024

To be an effective communicator is a cornerstone of personal and professional success, and just about everyone in every other field can benefit from enhancing their […]
Paulo RizalPaulo Rizal January 30, 2024
January 23, 2024
online safety
Published by Pearl Dy at January 23, 2024
Categories

Australia to introduce new online safety regulations in 2024

Australia is gearing up for a landmark shift in online safety with the rollout of the Consolidated Industry Codes of Practice for the Online Industry in […]
Pearl DyPearl Dy January 23, 2024
January 23, 2024
misinformation
Published by Paulo Rizal at January 23, 2024
Categories

The harmful effects of misinformation in social media (and how to fight them)

In an era dominated by the rapid dissemination of information through social media, the consequences of misinformation directly impact individuals, communities, and even whole societies. The […]
Paulo RizalPaulo Rizal January 23, 2024
January 19, 2024
political advertisers
Published by Pearl Dy at January 19, 2024
Categories

StackAdapt, OpenX to allow political advertisers to reach audiences programatically

Omnichannel supply-side platform OpenX Technologies, Inc., and multi-channel advertising platform StackAdapt are partnering to allow political advertisers to reach their target audiences programmatically across CTV, mobile, […]
Pearl DyPearl Dy January 19, 2024
January 19, 2024
sexual health campaign
Published by Andrea Waling at January 19, 2024
Categories

What a new sexual health campaign for young Aussies gets right and wrong

The Australian government recently launched a new campaign, Beforeplay, to promote better sexual health among young people. Beforeplay is focused on encouraging people aged 20 to […]
Andrea WalingAndrea Waling January 19, 2024
January 19, 2024
social media and mental health
Published by Paulo Rizal at January 19, 2024
Categories

Surfing and Crashing: The Effects of Social Media on Mental Health

For a considerable number of people, checking their phone first thing in the morning is a norm. This sudden rush of online stimuli has become a […]
Paulo RizalPaulo Rizal January 19, 2024
January 19, 2024
The Brag Media
Published by Paulo Rizal at January 19, 2024
Categories

The Brag Media strengthens commercial team with key hires and return of Dane Robertson

Australian youth content creator, The Brag Media, is amplifying its commercial and creative prowess with significant team additions. Dane Robertson reclaims the role of Head of […]
Paulo RizalPaulo Rizal January 19, 2024
January 16, 2024
NBA champion
Published by Pearl Dy at January 16, 2024
Categories

NBA Champion Giannis Antetokounmpo launches new media venture

NBA Champion and global superstar Giannis Antetokounmpo has today announced the launch of Improbable Media. The next generation production and brand consulting company will incubate and […]
Pearl DyPearl Dy January 16, 2024
January 16, 2024
TikTok dental trends
Published by Paulo Rizal at January 16, 2024
Categories

5 dental TikTok trends you probably shouldn’t try at home

TikTok is full of videos that demonstrate DIY hacks, from up-cycling tricks to cooking tips. Meanwhile, a growing number of TikTok videos offer tips to help […]
Paulo RizalPaulo Rizal January 16, 2024
January 16, 2024
social media engagement
Published by Paulo Rizal at January 16, 2024
Categories

The Right To Tweet: The Role Of Social Media In Online Political Discourse

Social media engagement plays multifaceted roles in shaping political discourse online. In an age where a single tweet could make or break a politician’s career, and […]
Paulo RizalPaulo Rizal January 16, 2024
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