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January 19, 2024
political advertisers
Published by Pearl Dy at January 19, 2024
Categories

StackAdapt, OpenX to allow political advertisers to reach audiences programatically

Omnichannel supply-side platform OpenX Technologies, Inc., and multi-channel advertising platform StackAdapt are partnering to allow political advertisers to reach their target audiences programmatically across CTV, mobile, […]
Pearl DyPearl Dy January 19, 2024
January 19, 2024
sexual health campaign
Published by Andrea Waling at January 19, 2024
Categories

What a new sexual health campaign for young Aussies gets right and wrong

The Australian government recently launched a new campaign, Beforeplay, to promote better sexual health among young people. Beforeplay is focused on encouraging people aged 20 to […]
Andrea WalingAndrea Waling January 19, 2024
January 19, 2024
social media and mental health
Published by Paulo Rizal at January 19, 2024
Categories

Surfing and Crashing: The Effects of Social Media on Mental Health

For a considerable number of people, checking their phone first thing in the morning is a norm. This sudden rush of online stimuli has become a […]
Paulo RizalPaulo Rizal January 19, 2024
January 19, 2024
The Brag Media
Published by Paulo Rizal at January 19, 2024
Categories

The Brag Media strengthens commercial team with key hires and return of Dane Robertson

Australian youth content creator, The Brag Media, is amplifying its commercial and creative prowess with significant team additions. Dane Robertson reclaims the role of Head of […]
Paulo RizalPaulo Rizal January 19, 2024
January 16, 2024
NBA champion
Published by Pearl Dy at January 16, 2024
Categories

NBA Champion Giannis Antetokounmpo launches new media venture

NBA Champion and global superstar Giannis Antetokounmpo has today announced the launch of Improbable Media. The next generation production and brand consulting company will incubate and […]
Pearl DyPearl Dy January 16, 2024
January 16, 2024
TikTok dental trends
Published by Paulo Rizal at January 16, 2024
Categories

5 dental TikTok trends you probably shouldn’t try at home

TikTok is full of videos that demonstrate DIY hacks, from up-cycling tricks to cooking tips. Meanwhile, a growing number of TikTok videos offer tips to help […]
Paulo RizalPaulo Rizal January 16, 2024
January 16, 2024
social media engagement
Published by Paulo Rizal at January 16, 2024
Categories

The Right To Tweet: The Role Of Social Media In Online Political Discourse

Social media engagement plays multifaceted roles in shaping political discourse online. In an age where a single tweet could make or break a politician’s career, and […]
Paulo RizalPaulo Rizal January 16, 2024
January 11, 2024
TikTok
Published by Pearl Dy at January 11, 2024
Categories

TikTok to push longer-form content to solve monetisation challenges

TikTok faces a critical hurdle in adequately monetising creator content, particularly for its top influencers seeking direct income and ad revenue from their short-form content clips. […]
Pearl DyPearl Dy January 11, 2024
January 11, 2024
Karen Markwort
Published by Paulo Rizal at January 11, 2024
Categories

Promoting positive behaviour change through creating fit-for-purpose communications with Karen Markwort

As the Director of Communications and Parliamentary at Great Barrier Reef Marine Park Authority, Karen Markwort has one goal: to communicate the kind of danger that […]
Paulo RizalPaulo Rizal January 11, 2024
January 11, 2024
Published by Pearl Dy at January 11, 2024
Categories

PR management platform named a ‘Built In 2024 Best Place to Work’

Public Relations Management (PRM) platform Muck Rack has been named a Built In 2024 Best Place to Work winner in the Remote Best Places to Work […]
Pearl DyPearl Dy January 11, 2024
January 11, 2024
magazine
Published by Julian Novitz at January 11, 2024
Categories

Magazines were supposed to die in the digital age. Why haven’t they?

In the classic comedy Ghostbusters (1984), newly hired secretary Janice raises the subject of reading, while idly flipping through the pages of a magazine. The scientist […]
Julian NovitzJulian Novitz January 11, 2024
January 9, 2024
Comms Trends
Published by Paulo Rizal at January 9, 2024
Categories

3 Comms Trends To Watch Out for In 2024

2023 has been an interesting year for communicators, to say the least. While communication has always been a dynamic field, 2023 was the year where workflows […]
Paulo RizalPaulo Rizal January 9, 2024
December 19, 2023
Novated Leasing customer service
Published by Bevan Guest at December 19, 2023
Categories

Perfect your customer service: 3 lessons from the novated leasing sector

Novated leasing is a sector propelled by government incentives for EV adoption, where competition is intense and customers are always searching for the best deal. The […]
Bevan GuestBevan Guest December 19, 2023
December 19, 2023
comms leaders
Published by Paulo Rizal at December 19, 2023
Categories

Featured Leaders 2023: This year’s comms issues and the leaders that solved them

This year, Comms Room sought out your voice, and you delivered. We are thankful for those of you gave us the time of day to ask […]
Paulo RizalPaulo Rizal December 19, 2023
December 15, 2023
Amanda Firth on ESG reporting
Published by Paulo Rizal at December 15, 2023
Categories

ESG Reporting as the new frontier for corporate comms with Amanda Firth

Amanda Firth is a Group Client Manager for BBS Communications. Before making a career in public relations and corporate communications, Amanda acquired journalism skills from the […]
Paulo RizalPaulo Rizal December 15, 2023
December 15, 2023
marketing interns
Published by Pearl Dy at December 15, 2023
Categories

2024 sees more demand for marketing interns despite rise of AI

Recent insights from GetApp’s 2023 AI Impact Survey, encompassing 400 small and midsize businesses (SMBs), challenge prevailing assumptions. Surprisingly, 36% of SMBs anticipate that AI will […]
Pearl DyPearl Dy December 15, 2023
December 15, 2023
Influencer at Christmas
Published by Paulo Rizal at December 15, 2023
Categories

How to leverage influencers in Christmas time

Influencers are everywhere. From DIY brands to makeup and lifestyle, it’s clear that integrating influencers into a PR campaign simply works. And now that Christmas season […]
Paulo RizalPaulo Rizal December 15, 2023
December 12, 2023
BlueMelon helps Missing Perspectives rebrand
Published by Pearl Dy at December 12, 2023
Categories

Content agency BlueMelon delivers $30K rebrand for ‘women empowerment’

Sydney-based creative agency BlueMelon has announced its pro-bono collaboration with Missing Perspectives, an Australian media startup dedicated to amplifying the voices of young female reporters and […]
Pearl DyPearl Dy December 12, 2023
December 12, 2023
holiday content
Published by Paulo Rizal at December 12, 2023
Categories

5 tips for creating effective holiday content

The holidays are here, but the work doesn’t stop for a brand’s PR team! Now that festivities are everyone’s focus, it’s the best time for compelling […]
Paulo RizalPaulo Rizal December 12, 2023
December 7, 2023
Ingrid Just
Published by Paulo Rizal at December 7, 2023
Categories

Creating impactful low-cost communications to support a complex, de-centralised workforce with Ingrid Just

One of the most lasting effects of the COVID-19 pandemic is it changed the way we work. While remote working has existed in some form for […]
Paulo RizalPaulo Rizal December 7, 2023
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