Category: Communication

Intuit Mailchimp releases tools to help untangle ‘clustomer’ problems 

Email marketing and automation brand Intuit Mailchimp has launched a new global brand and product campaign: ‘Turn Clustomers Into Customers’—all crafted by its in-house agency...

Communicating sustainability and change with Erin Sing, Mars Wrigley Australia

At Mars Wrigley, we know that we have a responsibility to make change, we know that we have a responsibility to our consumers to make...

The Content Checklist: how to digitally transform content to enhance customer engagement and drive your sales pipeline

In today’s fast-paced world, digital transformation has emerged as a game-changer for brands seeking to enhance customer experience (CX), build stronger connections with customers and...

Amazon sues individuals using social media to sell fake luxury items

Amazon.com, Inc. and its Counterfeit Crimes Unit has filed two new lawsuits against Kamryn Russell, Ashley Hawat, and their co-conspirators who used their social media...

HubSpot launches HubSpot AI, new Sales Hub features

All-in-one marketing and sales software HubSpot has launched HubSpot AI, its portfolio of AI-powered features for marketing, sales, and service teams. They also relaunched Sales...

Prompt engineering: is being an AI ‘whisperer’ the job of the future or a short-lived fad?

As generative AI settles into the mainstream, growing numbers of courses and certifications are promising entry into the “hot job” of prompt engineering. Having skills...

The Brag Media, Evolve Media ink exclusive representation deal

Premium youth content publisher, The Brag Media, has entered into an exclusive agreement with global digital publisher Evolve Media to represent its advertising inventory in...

Enabling smooth transitions by creating a change communication framework with Ramsay Healthcare’s Emily Fardoulys

Among the most challenging aspects of being a communicator is to effectively communicate change, whether it be in policy or organisational structure. As communications professionals,...

Google turns 25: the search engine revolutionised how we access information, but will it survive AI?

Today marks an important milestone in the history of the internet: Google’s 25th birthday. With billions of search queries submitted each day, it’s difficult to...

OpenAI launches ChatGPT Enterprise

Companies looking to leverage the latest in generative artificial intelligence (AI) technology can now do so with added privacy and security measures with OpenAI’s latest...

AI can boost work productivity, but workers need more training — Asana

Employers and employees alike understand the potential of artificial intelligence (AI) for dramatically boosting productivity, but availability of clear guidelines and training is still wanting,...

From Lawyer to Journalist and Comms Manager with Martine Alpins of Coles

When you’re designing your comms strategy, you need to work out the “Why”. Why are you deciding to communicate like this? What is the ultimate...

Connie Loizos is TechCrunch’s new general manager, editor

Yahoo has named TechCrunch veteran and StrictlyVC founder Connie Loizos as new General Manager and Editor-in-Chief (EIC) of TechCrunch. Her appointment signals a new growth...

Employees overstating their AI knowledge, new Canva study reveals

With hundreds of AI tools being developed and released daily, employers are understandably interested to see if they can leverage the technology to improve their...

How alignment can unlock the value of your people with Zora Artis

“Imagine if all organisations were able to fulfil their purpose and deliver on their promises, what kind of world would we have,” asks Zora Artis,...

Mukesh Gupta joins Infoblox as Chief Product Officer

Cloud-enabled networking and security platform Infoblox Inc. has announced the appointment of Mukesh Gupta as Senior Vice President and Chief Product Officer. Reporting to CEO...

Why you should think twice before making ChatGPT part of your PR team

For many time-poor PR agencies, ChatGPT feels like a golden ticket. With just one sentence, the generative AI tool can write media releases in a...

New AI-powered e-commerce tool to deliver ‘personalised, human-like product expertise’

E-commerce experience platform Bloomreach has unveiled Bloomreach Clarity, a conversational shopping product powered by the latest advancements in generative AI and large language models (LLMs)....

Canva turns 10, celebrates a decade of ‘empowering the world to design’

All-in-one visual communication platform Canva is celebrating the 10th anniversary of Co-founders Melanie Perkins, Cliff Obrecht and Cameron Adams launching Canva with the ambitious mission...

How to design engaging hybrid event experiences

The world of event planning has evolved, for the better, as the emphasis shifts to creating engaging virtual experiences for attendees. In this rapidly changing...