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Public relations professionals play a crucial role in legislative initiatives by shaping public opinion, garnering support, and influencing policymakers. Through strategic communication tactics, PR practitioners...
Elon Musk-owned X (formerly known as Twitter) has recently reported a significant surge in job opportunities available through its app. With an initial announcement of...
New research has unveiled that physical interactions throughout the customer journey have had a profound impact on Australian ecommerce sales, highlighting the role of omnichannel...
The Sydney Gay and Lesbian Mardi Gras is in full swing and rainbow flags are proudly flying all over the city, with many local businesses...
TikTok is revolutionising digital marketing with its latest offering: a comprehensive 34-page guide packed with creative strategy tips to elevate your brand’s presence on the...
In the digital age, government transparency faces both challenges and opportunities that stem from the widespread adoption of technology. On one hand, digital platforms and...
Seven has announced the debut of The Nightly, a groundbreaking digital news platform committed to delivering accessible and high-quality Australian journalism at no cost. Positioned...
Australian chat service Youth Chat has released its text-based mental health support service in 135 languages, an initiative which aims to tackle United Nations Sustainable...
When used for communication, generative AI could help companies save up to $1.6 Trillion in a new report from AI-powered writing assistant Grammarly and The...
Fact checkers have arrived at Threads. This early in the game, Meta’s Threads is trying to get ahead of the problem that the upcoming elections...
Tanya Bowes is the Director of Corporate Affairs and Marketing for the Commonwealth Scientific and Industrial Research Organisation (CSIRO). As Australia’s national scientific agency and...
Strong leadership communication skills are vital for guiding teams, inspiring action, and fostering collaboration and trust within an organisation. Effective leaders can articulate a clear...
Newsletters are an effective, low-cost way to keep employees within a brand updated, engaged, and aware of the community within a company. A lot of...
In a landmark move, Australia and the United Kingdom have signed a groundbreaking Memorandum of Understanding (MoU) to bolster cooperation in advancing online safety and...
The Australian Communications and Media Authority (ACMA) has taken action against five telcos who send bulk SMS for failing to comply with multiple anti-scam and...
The emergence of smart devices has made our lives easier… and it isn’t necessarily a good thing. With the ease of these automated systems, threats...
Advancements in artificial intelligence are shaping and influencing our communication abilities, revolutionising the way we interact and connect with others. On the digital front, AI-powered...
Government social media should be a dynamic platform for meaningful interaction, not just a broadcasting tool. Vanessa Grimm is the Executive Director of Strategic Communications...
Yahoo has launched PurpleLab in Australia and South East Asia, their effort to address the challenges of speed and quality in the market research industry....
Chatbots play a pivotal role in revolutionising customer service. They transform the dynamics of how businesses engage with their customers as well as streamline what...
