Category: Communication

Dos and don’ts of digital communication etiquette in the era of remote work

In the age of remote work, effective communication is essential for maintaining productivity, fostering collaboration, as well as ensuring team cohesion. To navigate the nuances...

Building and retaining public trust through transparent communications with Nicki Drinkwater, NBN Australia

In this session, Nicki Drinkwater of nbn Australia talks about the role of transparent communications in building trust. Now more than ever, Australians expect all...

The iPad Kid Generation: 6 Ways to Navigate Digital Communication with Kids

Parenting in the digital age presents a unique set of challenges and opportunities, as technology continues to shape the way children interact with the world...

IABC, Professional Speakers Australia unveil Innovative Australian Partnership

In an exciting move for the professional speaking and communication sectors, the International Association of Business Communicators (IABC) in Australia and Professional Speakers Australia (PSA)...

Implementing a multi-cultural communication strategy to reach out to diverse audiences with Jody Gleeson

By all indications, the Australia of today has become a much more multi-cultural society. This makes it necessary for all communicators — especially those working...

Telcos now required to assist customers in hardship

The Australian Communications and Media Authority (ACMA) has released a new set of rules requiring telcos to help customers struggling to pay their bills. The...

‘Now Streaming LIVE’: The Online Impact of Live Streaming and How Businesses Can Leverage It

You’ve seen mostly gamers do it, and now the rest of the world is catching up: live streaming is now one of the most effective...

Facebook celebrates 20 years of unprecedented growth and resilience

Amidst speculation of its impending demise, Facebook defies expectations as it celebrates its 20th anniversary this week. From its humble beginnings as Mark Zuckerberg’s Harvard...

PR Council overhauls ethical guidelines for usage of Generative AI tools

In response to the swiftly changing dynamics of the communications sector and the surging adoption of generative AI tools, the PR Council (PRC) has launched...

Most CIOs recommend investing more in AI tools in 2024

All-in-one visual communication platform Canva has released its findings from a study of more than 1,360 chief information officers (CIOs) regarding their priorities, opportunities and...

The ‘Influencer’ of Social Media Apps: How TikTok has influenced social media trends

Through its pioneering embrace of short-form video content, TikTok has democratised content creation, empowering users of all backgrounds to showcase their creativity and talent in...

Mastering Change: Navigating the Evolution of Icons

Editor’s note: In this Comms Room exclusive, Dan Ratner of uberbrand talks about the process that they went through while updating the brand identity of...

Report shows Gen Z social media habits, unveils marketing keys

A report by research body Morning Consult into Gen Z social media habits reveal a clear hierarchy of preferred platforms, with YouTube reigning supreme. The...

4 new social media platforms to watch out for in 2024

With continuous issues of ads, difficulties in monetisation for content creators, and a general lack of content visibility on existing social media platforms, users are...

Chasing the Rabbit: How Algorithms Influence Social Media Platform Usage

All social media are built around a set of algorithms, and these algorithms have specific goals. Whether it’s to make platform users view latest content,...

Enero Group names former M&C Saatchi exec as new head of people & culture

Enero Group has appointed Nikki Harrison as its Group Head of People & Culture, further strengthening the Group’s executive team. Overseeing the Group’s People and...

Brands earned $39.5M due to AI-powered SMS marketing, study says

Brands that leveraged Attentive’s SMS marketing platform in total earned $39.5 million in revenue, according to a study that they commissioned from Forrester Consulting. The<span...

6 non-complicated ways to navigate user privacy on social media

User privacy is vital now that almost everything (and everyone) is online. One way or another, our personal data like bank details, government documents, and...

Awareness through Clicks: The Role of Social Media in Activism and Social Movements

We are now at a time where we check social media before the morning news. For some, social media is the morning news. Apps that...

Gaming projected to bring $320B to brands via streaming ads

A recent study from Dentsu shows the impressive performance of gaming streaming giant Twitch in terms of brand recall and preference. With the gaming market...