Category: Innovation

Phanto secures patent for ‘authentic social media posts’

US-based social networking product development company Phanto just secured another patent that it plans to use for its breakthrough social networking platfom for authenticity. Phanto<span...

Adthos reveals ability to produce 100% AI-generated audio ads

Advertising sales platform Adthos has revealed a new suite of artificial intelligence (AI) tools that allow users to generate complete audio ads for radio, podcasts,...

Asana rolls out new features to enhance collaboration, boost efficiency and agility

Work management platform Asana has unveiled new features and integrations to help organisations boost collaboration, drive efficiency and agility. Unveiled at Asana Forward, the updates...

Adobe unveils enterprise solutions to help scale up production

Following hot on the heels of Adobe Firefly’s release, Adobe has released Adobe Express for Enterprise and a comprehensive Content Supply Chain solution to help...

Adobe enters the AI Age with Adobe Firefly

Content software giant Adobe has unveiled Adobe Firefly, a new suite of creative tools powered by artificial intelligence. Like other AI-powered content generative tools, Adobe...

Canva releases new AI tools to make design process ‘even easier, faster’

All-in-one visual communication platform Canva has released new suite of design and brand management tools powered by artificial intelligence (AI) to help teams and organisations...

Muck Rack now covers over 600,000 media outlets through AI

Muck Rack, the public relations management (PRM) platform that helps connect organisations with the right journalists has expanded its global media monitoring capabilities to include...

Meeting the Deliverability Challenge

Email deliverability is about sending an email that reaches your subscribers’ inboxes, it is key to running a successful email marketing campaign. Swift Digital has...

Almost half of job seekers use ChatGPT to write resumes, cover letters, study finds

ResumeBuilder, a provider of professional resume templates and career advice, has published a recent survey report that investigates why job seekers are utilizing AI chatbot...

Third-party data remains crucial to digital marketing strategy, study finds

Digital data pioneer Datonics has released industry intelligence about the use of third-party data in the programmatic ecosystem. Its Programmatic Audience Targeting Survey, which gathered...

New research reveals Aussies’ TV watching habits, preferences

The Australian Government has today released the results of two concurrent surveys: the 2022 Media Content Consumption Survey, and a new Television Consumer Survey, which...

Cloud solutions are transforming Australian businesses, report says

Enterprises in Australia are rapidly adopting public cloud solutions as the main lever for transforming customer engagement, security, storage and applications, according to a new...

Macquarie Telecom named Domino’s Technology Partner of the Year

Domino’s Pizza Enterprises Limited announced Macquarie Telecom as their Technology Partner of the Year at its annual Business Partners Awards on the Gold Coast. Macquarie...

Zetron, Nokia to upgrade public rail comms systems in Western Australia

Zetron, a critical communications technology company is partnering with communications electronics giant Nokia to upgrade existing analogue radio infrastructure of the Public Transport Authority of...

Can AI Beat Professional Human Photographers?

Five professional photographers have been tasked to judge photo entries from both photographers and artificial intelligence (AI) image creators in DigiDirect’s $1,000 Human V Machine...

How real-time data can unlock revenue streams, limit churn and build rich digital front-end CX

by William LaForest, Field CTO and Victoria Needham, Staff Solutions Engineer, Confluent Communications Service Providers (CSPs) are the conduit for today’s digital world. Their role...

Twitter trials new simplified boost feature for tweets

Twitter looks to have introduced a brand-new in-stream boost feature for tweets, which offers a quick and simple way to advertise a post without needing...

Programs to boost regional connectivity open for comments ’til Feb.10

Telcos and local communities have until 10 February 2023 to give their comment on the design of two government programs aimed to boost regional connectivity...

Communications agency Sefiani appoints new Head of Editorial Content

Leading strategic communications agency Sefiani has announced that Alice Spraggon has joined its team in Sydney with a global mandate as head of editorial content,...

Aussies urged to ‘Connect. Reflect. Protect.’ on Safer Internet Day 2023

Communications Minister Michelle Rowland is urging Australians to ‘Connect, Reflect and Protect’ on Safer Internet Day 2023....