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You’ve seen mostly gamers do it, and now the rest of the world is catching up: live streaming is now one of the most effective...
Amidst speculation of its impending demise, Facebook defies expectations as it celebrates its 20th anniversary this week. From its humble beginnings as Mark Zuckerberg’s Harvard...
Through its pioneering embrace of short-form video content, TikTok has democratised content creation, empowering users of all backgrounds to showcase their creativity and talent in...
A report by research body Morning Consult into Gen Z social media habits reveal a clear hierarchy of preferred platforms, with YouTube reigning supreme. The...
With continuous issues of ads, difficulties in monetisation for content creators, and a general lack of content visibility on existing social media platforms, users are...
All social media are built around a set of algorithms, and these algorithms have specific goals. Whether it’s to make platform users view latest content,...
User privacy is vital now that almost everything (and everyone) is online. One way or another, our personal data like bank details, government documents, and...
We are now at a time where we check social media before the morning news. For some, social media is the morning news. Apps that...
To be an effective communicator is a cornerstone of personal and professional success, and just about everyone in every other field can benefit from enhancing...
The opening shot of the new Mean Girls provides a literal reframing of the 2004 cult classic. Recording vertical video through a phone, Janis (Auli’i...
Social media platforms have evolved beyond mere networking spaces, transforming into dynamic marketplaces through the integration of shopping features. The rise of e-commerce has provided...
In an era dominated by the rapid dissemination of information through social media, the consequences of misinformation directly impact individuals, communities, and even whole societies....
The Australian government recently launched a new campaign, Beforeplay, to promote better sexual health among young people. Beforeplay is focused on encouraging people aged 20...
For a considerable number of people, checking their phone first thing in the morning is a norm. This sudden rush of online stimuli has become...
In an unprecedented surge, global mobile ad spending is projected to reach $402 billion in 2024, marking an 11% surge from the $362 billion recorded...
Starting 15 January, 2024, Meta has declared its plans to eliminate and streamline certain detailed advertising options in a critical update for Facebook advertisers. This...
TikTok is full of videos that demonstrate DIY hacks, from up-cycling tricks to cooking tips. Meanwhile, a growing number of TikTok videos offer tips to...
Social media engagement plays multifaceted roles in shaping political discourse online. In an age where a single tweet could make or break a politician’s career,...
Utilising short-form content is now essential for businesses in the fast-paced digital landscape. Leveraging the popularity of these platforms enhances brand visibility, fosters authenticity, and...
TikTok faces a critical hurdle in adequately monetising creator content, particularly for its top influencers seeking direct income and ad revenue from their short-form content...
