Category: Technology

Discover relevant journalists based on keywords via Muck Rack’s PressPal.ai

Public relations management platform Muck Rack has unveiled the beta launch of PressPal.ai, a new AI-powered tool that surfaces relevant journalists based off press release...

Phanto secures patent for ‘authentic social media posts’

US-based social networking product development company Phanto just secured another patent that it plans to use for its breakthrough social networking platfom for authenticity. Phanto<span...

Most consumers prefer conversational commerce with brands, study finds

More than 88% of the 8,000 consumers surveyed from the US, the UK, Canada, and Australia prefer to engage in a two-way conversation with a...

Widewail adds ChatGPT to its review response suite of solutions

Customer review and reputation management company Widewail is introducing integrated ChatGPT capabilities to support clients that prefer to manage review responses in-house and bring new...

How digital marketing of legal but harmful products escalates health threats to the most vulnerable

Tim McCreanor, Massey University; Angela Moewaka Barnes, Massey University; Antonia Lyons, University of Auckland; Ian Goodwin, Massey University, and Nicholas Carah, The University of Queensland...

Adthos reveals ability to produce 100% AI-generated audio ads

Advertising sales platform Adthos has revealed a new suite of artificial intelligence (AI) tools that allow users to generate complete audio ads for radio, podcasts,...

Asana rolls out new features to enhance collaboration, boost efficiency and agility

Work management platform Asana has unveiled new features and integrations to help organisations boost collaboration, drive efficiency and agility. Unveiled at Asana Forward, the updates...

Supply chain issues still affecting AU Comms infrastructure, study says

Despite managing to survive the worst of the COVID-19 pandemic, Australia’s communications infrastructure is still struggling to keep up with customer demand due to the...

Booktopia, VitalSource team up to give uni students access to ebooks

Booktopia, an online bookstore, and VitalSource, an education technology provider, have announced a partnership to provide Booktopia customers access to ebooks for the first time...

Adobe unveils enterprise solutions to help scale up production

Following hot on the heels of Adobe Firefly’s release, Adobe has released Adobe Express for Enterprise and a comprehensive Content Supply Chain solution to help...

Should the US ban TikTok? Can it?

Doug Jacobson, Iowa State University TikTok CEO Shou Zi Chew testified before the House Energy and Commerce Committee on March 23, 2023, amid a chorus...

Adobe enters the AI Age with Adobe Firefly

Content software giant Adobe has unveiled Adobe Firefly, a new suite of creative tools powered by artificial intelligence. Like other AI-powered content generative tools, Adobe...

First Nations youth at risk due to hate speech online, research says

New research is showing that more and more young Aboriginal and Torres Strait Islander people are turning to technology for cultural expression and engagement but...

Canva releases new AI tools to make design process ‘even easier, faster’

All-in-one visual communication platform Canva has released new suite of design and brand management tools powered by artificial intelligence (AI) to help teams and organisations...

20% of ads streamed with children’s programming harmful for kids, study shows

The results of a new research found that 20% of all ad breaks for children’s programming contained at least one inappropriate ad, including ads for...

New research reveals growing preference for chatbots, conversational experiences

New research from global cloud communications platform Infobip has revealed an increase in chat bot and messaging apps usage among customers seeking to interact with...

Muck Rack now covers over 600,000 media outlets through AI

Muck Rack, the public relations management (PRM) platform that helps connect organisations with the right journalists has expanded its global media monitoring capabilities to include...

Antisemitism on Twitter has more than doubled since Elon Musk took over the platform – new research

Carl Miller, King’s College London In the days after Elon Musk took over Twitter in October 2022, the social media platform saw a “surge in...

Third-party data remains crucial to digital marketing strategy, study finds

Digital data pioneer Datonics has released industry intelligence about the use of third-party data in the programmatic ecosystem. Its Programmatic Audience Targeting Survey, which gathered...

Mobile service provider penalised for public safety failures

Circles Australia Pty Limited (trading as Circles.Life) has paid a $253,080 infringement notice after the Australian Communications and Media Authority (ACMA) found large-scale breaches of...