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US-based social networking product development company Phanto just secured another patent that it plans to use for its breakthrough social networking platfom for authenticity.
Phanto filed the original patent specification on July 16, 2019, to describe the company’s recent inventions at the time, generally called “Third Party-initiated Social Media Posting.” Before filing the patent, Phanto said they were in development for five years, testing novel methods for increased authenticity and privacy in online sharing.
“We are proud to have been awarded our latest patent covering our novel platform providing users a way to share their real lives with friends through safe, authentic posts, which our team spent years developing and testing. The methods contained in this patented platform represent a shift towards healthier, more inclusive and more authentic sharing among friends,” said Dan Morrison, founder and CEO of Phanto.
When asked by patents are necessary, Morrison said this ability to create exclusivity are necessary to “drive new cultural movements.”
“Without such patent protections, mass adoption of an otherwise breakout innovation risks being prematurely neutralized as the early growth of the innovator is quickly diffused among copycats, producing a situation where such features may fail to reach the level of enthusiasm necessary to unlock their benefit to society,” Morrison said.
Phanto’s breakout innovation is a novel post type called “Me Right Now” for sharing among friends that “induces the true authenticity Gen Z users crave.”
To enable the Me Right Now post type, Phanto issued users a push notification once a day at a time determined by the social network, giving users a predetermined number of minutes (a limit that varied during public testing) to respond by posting a newly captured, unedited photo to their story for their friends to see.
In the following weeks, the feature was modified to require photos from both the front and back cameras to give viewers a sense they could see an unedited window into their friends’ real daily lives, bringing them closer together.
