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LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising outcomes, today announced the results of a new survey exploring U.S. voter...
Yahoo has launched PurpleLab in Australia and South East Asia, their effort to address the challenges of speed and quality in the market research industry....
In response to the swiftly changing dynamics of the communications sector and the surging adoption of generative AI tools, the PR Council (PRC) has launched...
Starting 15 January, 2024, Meta has declared its plans to eliminate and streamline certain detailed advertising options in a critical update for Facebook advertisers. This...
Bid shading, an optimisation practice used in programmatic advertising, is likely leading to $6.6 billion in wasted advertising spend each year, according to a study...
Drawing from industry shifts and the need for a way to measure brand salience, marketing technology company Moz has announced the release of Brand Authority,...
Yahoo has unveiled a partnership with Samba TV to provide advertisers with a holistic advanced TV solution. The partnership is seen to enhance omni-screen campaign...
Aligning with personal rituals as routine as running errands or doing chores, can boost engagement and purchase intent for audio advertisers, according to new research...
Advertising sales platform Adthos has revealed a new suite of artificial intelligence (AI) tools that allow users to generate complete audio ads for radio, podcasts,...
The results of a new research found that 20% of all ad breaks for children’s programming contained at least one inappropriate ad, including ads for...
Sharethrough, a global independent omnichannel ad exchange, and Adelaide, known for attention-based media quality measurement, are joining forces to offer attention-based curated inventory. The partnership...
Facebook will be removing detailed ad-targeting options that refer to “sensitive” topics, such as ads based on interactions with content based around race, health, religion,...
With Australia’s gaming market rapidly growing in the last few years, IAB Australia has conducted research on game advertising across all channels. The Attitudes to...
