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November 21, 2023
KPIs
Published by Pearl Dy at November 21, 2023
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Brand, performance-focused KPIs blur for in-app campaigns, new study shows

Recent research from monetisation and marketing company InMobi in collaboration with Advertiser Perceptions, highlights a growing trend among brand advertisers embracing performance-oriented key performance indicators (KPIs) […]
Pearl DyPearl Dy November 21, 2023
April 4, 2023
digital marketing impacts the youth
Published by Tim McCreanor, Angela Moewaka Barnes, Antonia Lyons, Nicholas Carah and Ian Goodwin at April 4, 2023
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How digital marketing of legal but harmful products escalates health threats to the most vulnerable

Tim McCreanor, Massey University; Angela Moewaka Barnes, Massey University; Antonia Lyons, University of Auckland; Ian Goodwin, Massey University, and Nicholas Carah, The University of Queensland The […]
Tim McCreanor, Angela Moewaka Barnes, Antonia Lyons, Nicholas Carah and Ian GoodwinTim McCreanor, Angela Moewaka Barnes, Antonia Lyons, Nicholas Carah and Ian Goodwin April 4, 2023
March 21, 2023
Published by Paulo Rizal at March 21, 2023
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Third-party data remains crucial to digital marketing strategy, study finds

Digital data pioneer Datonics has released industry intelligence about the use of third-party data in the programmatic ecosystem. Its Programmatic Audience Targeting Survey, which gathered input […]
Paulo RizalPaulo Rizal March 21, 2023