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digital marketing

KPIs

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Brand, performance-focused KPIs blur for in-app campaigns, new study shows

Pearl Dy

November 21, 2023

Recent research from monetisation and marketing company InMobi in collaboration with Advertiser Perceptions, highlights a growing trend among brand advertisers…

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digital marketing impacts the youth

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How digital marketing of legal but harmful products escalates health threats to the most vulnerable

Tim McCreanor, Angela Moewaka Barnes, Antonia Lyons, Nicholas Carah and Ian Goodwin

April 4, 2023

Tim McCreanor, Massey University; Angela Moewaka Barnes, Massey University; Antonia Lyons, University of Auckland; Ian Goodwin, Massey University, and Nicholas…

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Third-party data remains crucial to digital marketing strategy, study finds

Paulo Rizal

March 21, 2023

Digital data pioneer Datonics has released industry intelligence about the use of third-party data in the programmatic ecosystem. Its Programmatic…

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