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- media@commsroom.co
At CES 2025, leaders in global technologies GIGABYTE and Lenovo unveiled innovative AI-powered solutions geared toward optimising communications across various channels. From data centers and Internet of Things applications to personal computing, such innovations show that AI can truly make communication easier, more accurate, and more precise.
Artificial intelligence systems can now analyse massive volumes of data to forecast trends, personalise content, and increase user engagement.
For brands, this entails sending targeted messaging to specific consumers, increasing campaign efficacy, and strengthening ties.
Lenovo’s latest AI-powered solutions demonstrate this, enabling professionals and artists to improve communication and productivity with smarter tools.
However, the influence of artificial intelligence does not stop there. Social media, a major channel of communication, is also changing.
Meta’s shift from independent fact-checkers to a community-driven “notes” system shows how computer-generated and user-generated content can work together to govern online discourse. While this creates questions about accuracy and accountability, it also represents a larger trend of decentralised, AI-assisted content moderation.
Moreover, AI tools are becoming indispensable for brands that want to navigate the complexities of digital engagement.
Read also: Study highlights GenAI’s role in supporting critical thinking in education
Predictive analytics, chatbots, and automated responses not only improve customer interactions but also free up resources for strategic initiatives.
As GIGABYTE and Lenovo have demonstrated, AI solutions are setting new benchmarks for clarity, speed, and precision in communication.
Advanced tools are also revolutionising how brands measure communication success, offering real-time insights into audience sentiment and engagement. This data-driven approach allows organisations to adjust strategies swiftly, ensuring their messaging remains relevant and impactful.
In the current AI-driven age, there’s a confluence of technology, communication, and marketing that puts opportunities at brands that never existed before. Using such technology-buffed social media tools or advanced AI solutions, the focus still remains toward authentic, engaging, and efficient avenues of communication.
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