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February 27, 2024
TikTok marketing
Published by Paulo Rizal at February 27, 2024
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TikTok unveils comprehensive strategy guide for marketers

TikTok is revolutionising digital marketing with its latest offering: a comprehensive 34-page guide packed with creative strategy tips to elevate your brand’s presence on the platform. […]
Paulo RizalPaulo Rizal February 27, 2024
December 5, 2023
we all have different roles to play
Published by Pearl Dy at December 5, 2023
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Majority of marketing and communications leaders embrace dual roles, Muck Rack finds

Approximately 70% of marketing and communications leaders say their role is a mix of both functions, according to new survey results from Muck Rack, the Public […]
Pearl DyPearl Dy December 5, 2023
November 21, 2023
KPIs
Published by Pearl Dy at November 21, 2023
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Brand, performance-focused KPIs blur for in-app campaigns, new study shows

Recent research from monetisation and marketing company InMobi in collaboration with Advertiser Perceptions, highlights a growing trend among brand advertisers embracing performance-oriented key performance indicators (KPIs) […]
Pearl DyPearl Dy November 21, 2023
September 14, 2023
Canva logo
Published by Paulo Rizal at September 14, 2023
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Majority of marketing and creatives say generative AI is ‘essential’ to their work, Canva says

75% of marketers and creatives from US, UK, France, Germany, Spain, Brazil, Mexico, India, and Australia already consider generative AI tools as essential parts of their […]
Paulo RizalPaulo Rizal September 14, 2023
August 8, 2023
brand authority
Published by Paulo Rizal at August 8, 2023
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Moz’s ‘Brand Authority’ to help measure brand strength, salience

Drawing from industry shifts and the need for a way to measure brand salience, marketing technology company Moz has announced the release of Brand Authority, a […]
Paulo RizalPaulo Rizal August 8, 2023
May 16, 2023
marketers and AI working together
Published by Paulo Rizal at May 16, 2023
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New study reveals benefits of pairing experienced marketers with AI

Marketers and their brands have tangible revenue to gain from enlisting a strategic artificial intelligence (AI) partner, according to a new study from Persado. The study […]
Paulo RizalPaulo Rizal May 16, 2023
February 16, 2022
Innocean Australia appoints new chief strategy officer
Published by Eliza Sayon at February 16, 2022
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Innocean Australia appoints new chief strategy officer

Innocean Australia has appointed Gual Barwell as their chief strategy officer, who will bring strategic discipline to the agency by providing leadership across business, creative, communications, […]
Eliza SayonEliza Sayon February 16, 2022
November 9, 2021
Facebook removes ad-targeting options from online platform
Published by Eliza Sayon at November 9, 2021
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Facebook removes ad-targeting options from online platform

Facebook will be removing detailed ad-targeting options that refer to “sensitive” topics, such as ads based on interactions with content based around race, health, religion, political […]
Eliza SayonEliza Sayon November 9, 2021
September 20, 2021
New IAB Report reveals opportunities in game advertising
Published by Comms Room Staff at September 20, 2021
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New IAB Report reveals opportunities in game advertising

With Australia’s gaming market rapidly growing in the last few years, IAB Australia has conducted research on game advertising across all channels.  The Attitudes to Game Advertising Report was developed by IAB Australia […]
Comms Room StaffComms Room Staff September 20, 2021