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Being part of a brand’s public relations and marketing team is no walk in the park. Trends come and go, and what used to matter...
With the waves of misinformation in both printed and online media, it is getting more and more difficult to ensure that your brand remains trustworthy....
In the realm of communications, there’s been a whirlwind of discussion about the potential of AI, often shrouded in speculation and theory. However, through my...
Canva’s partnership with the University of California (UC) will involve providing its complete suite of visual communication tools to over 240,000 faculty and staff and...
Influenced by changes in technology, communication channels, and societal trends, public relations (PR) is an industry that evolves rapidly. To stay ahead in this dynamic...
PR campaigns will always be made with certain goals in mind. Whether it’s to sell products, market an event, or launch a new talent, you’ll...
Let’s be honest: no company is safe from cyberhacking, and no communication platform is 100% secure. Over the past five years, hacking incidents have risen...
Australian edtech startup frntlne has partnered exclusively with Clipboard Hospitality, a centralised hospitality hub, changing the way the hospitality industry connects, markets and recruits to...
Keysight Technologies, Inc. and MediaTek have achieved a significant milestone with the successful completion of interoperability testing for 5G New Radio (NR) and 5G reduced...
Improving internal communication skills within a team is vital for collaboration and cohesion. A team that knows how to communicate both achievements and potential problem...
Although the Black Friday shopping frenzy has already begun in some parts of the world, millions of consumers are still updating online shopping and wish...
In the landscape of modern business, leveraging your employees as brand ambassadors can significantly amplify your company’s presence. Here are five business-casual strategies to foster...
Brand growth is important in establishing a lasting market presence and fostering consumer loyalty. As a brand expands, it not only captures new audiences but...
Every company deals with forms of crises sooner or later. Whether it’s a faulty product that might need to be recalled or an event that...
Having journalists in your brand’s corner can help keep you visible and relevant. Here are 7 steps to learn and leverage your relationships with them...
Australia’s Bureau of Meteorology predicts a summer of severe heat this year and a bushfire season to rival the ‘Black Summer’ fires of 2019/20. While...
The collaboration between J5 Infrastructure Partners and Leaf Communications takes a new turn under the unified identity of Centerline, as announced by their parent company...
After COVID-19 affected the workforce for a couple of years, companies have had to adapt to video conferencing becoming a new norm. The rise of...
Communicating change with external stakeholders, especially during times of crisis, is no walk in the park. It requires a strategic and thoughtful approach to ensure...
““Repetition makes reputation, and reputation makes customers.” – Elizabeth Arden Reputation is one of the most crucial metrics to measure the overall health and success...
