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Back in 2017, The Economist published a headline that became a meme. It said data had become the new oil. By that it meant that...
Digital media measurement platform DoubleVerify has announced the expansion of its brand safety and suitability solution to enable advertisers to monitor and avoid MFA (“Made...
Digital media company Buzzfeed, and independent podcast company Acast, are partnering to debut a new podcast series titled Am I Doing It Wrong?. The weekly...
Intel has announced the global grand-prize winners at its third-annual AI Global Impact Festival, which brings future developers, and educators who are working to solve...
AI-driven insights and marketing communications provider Real Chemistry has named Rachi Govil as its Chief Client Officer, Integrated Marketing Communications (IMC). Govil is a healthcare...
75% of marketers and creatives from US, UK, France, Germany, Spain, Brazil, Mexico, India, and Australia already consider generative AI tools as essential parts of...
Customer relationship management (CRM) platform Salesforce has unveiled the next generation of Einstein, its suite of AI-powered features designed to drive revenue growth. The new<span...
As Australia continues its ongoing transformation with digital innovation and technological advancement, ensuring the safety of online interactions has emerged as both a challenge and...
“The perfect formula for demonstrating return-on-investment is still a pipe dream in internal communications in terms of a dollar value. However, what we can do...
Integrated communications and B2B PR agency V2 Communications (V2) has expanded its cybersecurity client portfolio with the additions of Calypso, Schellman and RiskOptics. From the<span...
Unified customer experience management platform Sprinklr has launched the integration of the Sprinklr AI+ platform with Google Cloud’s Vertex AI for unified customer experience management....
Email marketing and automation brand Intuit Mailchimp has launched a new global brand and product campaign: ‘Turn Clustomers Into Customers’—all crafted by its in-house agency...
At Mars Wrigley, we know that we have a responsibility to make change, we know that we have a responsibility to our consumers to make...
In today’s fast-paced world, digital transformation has emerged as a game-changer for brands seeking to enhance customer experience (CX), build stronger connections with customers and...
Amazon.com, Inc. and its Counterfeit Crimes Unit has filed two new lawsuits against Kamryn Russell, Ashley Hawat, and their co-conspirators who used their social media...
All-in-one marketing and sales software HubSpot has launched HubSpot AI, its portfolio of AI-powered features for marketing, sales, and service teams. They also relaunched Sales...
As generative AI settles into the mainstream, growing numbers of courses and certifications are promising entry into the “hot job” of prompt engineering. Having skills...
Premium youth content publisher, The Brag Media, has entered into an exclusive agreement with global digital publisher Evolve Media to represent its advertising inventory in...
Among the most challenging aspects of being a communicator is to effectively communicate change, whether it be in policy or organisational structure. As communications professionals,...
Today marks an important milestone in the history of the internet: Google’s 25th birthday. With billions of search queries submitted each day, it’s difficult to...
