Category: Communication

Communicating effectively with a diverse audience with Cori Drogemuller

“Business is being a lot more proactive and vocal about social issues and having a voice in the conversation, whether that be CEOs or employees...

Total Expert unveils new tools for boosting customer engagement

Customer engagement platform Total Expert has announced new capabilities that enable users to drive growth and create customers for life in any market. Total Expert’s...

80% of marketers willing to try Threads if ROI can be assured

From the recent arrival of Meta’s Threads and Twitter’s (now X) rebranding to TikTok’s introduction of text-only posts, marketers have been trying their best to...

ChatGPT Cover Letters: How crunching numbers equated to a similar controversy

From a text editor straight in your browser to an AI content checker, we’re empowering users to take the initial output from ChatGPT and make...

Wrike bags ‘Best Team Collaboration Software’ tilt In MarTech Breakthrough Awards

Work management platform Wrike was named “Best Team Collaboration Software” in the sixth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a market intelligence...

Over 70% of marketers fear losing their jobs, study says

With the number of unemployed workers available for jobs at its highest level since December 2020, and UK inflation predicted to remain above government targets...

Meeting technology head on – how event planners are upskilling

Event planners and marketers have joined the digital skills revolution in the past few years. As virtual events become more and more popular, and platforms...

Communication as a critical business function with Nicole Davey of nbn Australia

“I really embrace my role of delivering frank and fearless advice. I am a huge believer that communications is a critical business function, not just...

Victoria Police’s Kendall Masters on the importance of effective social media use for law enforcement

Kendall Masters is the Social Media Manager for Victoria Police. Before her stint with the law enforcement agency, she also filled various communication and social...

Free Broadband Initiative prolonged until April 2024

More eligible families across Australia will have the opportunity to benefit from 12 months free broadband following an extension to the nomination period, under the...

Adobe releases Adobe Express with Firefly for desktop

Adobe has introduced the latest desktop web version of Adobe Express, marking a significant step forward in creative content generation. This AI-powered content creation application...

Virtual reality – leveraging the transition from in-person to hybrid events

Spare a thought for event marketers and planners as we move into a modern event landscape. In the past few years, they have had to...

Hootsuite names Elina Vilk as new CMO

Social media management platform Hootsuite today announced Elina Vilk as Chief Marketing Officer (CMO). She will join the company’s female-dominated executive leadership team, and will...

ACMA fines Burst SMS for allowing scams

An Australian Communications and Media Authority (ACMA) investigation found that Known Pty Ltd, trading as Burst SMS, allowed scammers to send messages impersonating well-known Australian...

e-X’it Twitter – A Cautionary Tale

Since Elon Musk acquired Twitter in 2022, the platform has seen a whirlwind of changes, culminating in the radical decision to rebrand it as ‘X‘....

Pitches about popular events, topics less likely to get picked up by journalists, study says

Looking at over 1 million press release pitches sent to journalists via the platform from January to July 2023, public relations management technology company Propel...

Bid shading costs advertisers an extra $6.6B annually, study finds

Bid shading, an optimisation practice used in programmatic advertising, is likely leading to $6.6 billion in wasted advertising spend each year, according to a study...

Prosecraft has infuriated authors by using their books without consent – but what does copyright law say?

This week, US writer Benji Smith took down his controversial website, Prosecraft, roughly a day after a social media storm erupted, with authors – who...

ABC shuts down majority of accounts on Elon Musk’s X

Australian broadcaster ABC has shut down the majority of its accounts on X, formerly known as Twitter, citing cost and increase of toxic interactions since...

93% of businesses don’t want ChatGPT in the workplace, study finds

The majority of business owners in Australia are considering or already implementing bans on ChatGPT and other generative AI applications in the workplace, according to...