Category: Communication

Moz’s ‘Brand Authority’ to help measure brand strength, salience

Drawing from industry shifts and the need for a way to measure brand salience, marketing technology company Moz has announced the release of Brand Authority,...

Foreign interference through social media is an active threat. Here’s what Australia can do

Last week, a special Senate committee released a report on foreign interference through social media. It makes for scary reading. In addition to widely publicised...

WPP, Spotify ink deal to leverage first party data, integrations

Communications and advertising technology company WPP and Spotify have announced a new global strategic partnership that will allow WPP to offer its clients early access...

Meta unveils Audiocraft: a generative AI tool for audio, music

Meta has revealed Audiocraft, their new generative AI tool that generates high-quality audio from text prompts, much like ChatGPT does with articles or Dall-E with...

Twitter sues non-profit monitoring hate speech for ‘data scraping’

X, the social media platform formerly known as Twitter has taken legal action against the Center for Countering Digital Hate (CCDH) for allegedly attempting to...

Beyond LLMs: VAST Data Platform to pave the way for ‘AI-assisted Discovery’

Data platform company VAST Data has introduced a data computing platform designed to be the foundation of AI-assisted discovery. VAST sees the data platform as...

Authors are resisting AI with petitions and lawsuits. But they have an advantage: we read to form relationships with writers

The first waves of AI-generated text have writers and publishers reeling. In the United States last week, the Authors Guild submitted an open letter to...

Photoshop releases new Generative Expand workflow, global language support

Adobe has announced the release of Firefly-powered features in Photoshop (beta), which now support text prompts in more than a hundred languages — enabling users...

Tara Moss to lead dentsu good

Global advertising firm Dentsu has rehired Tara Moss as their EVP, Global Head of Consulting for dentsu good, bringing over 15 years of experience in...

Viral Nation’s new impersonation detection feature to shield brands from fake accounts

Influencer marketing agency Viral Nation has launched a new impersonation detection feature, designed to protect brands from fraudulent activities on social media platforms. “The introduction<span...

Federal court slaps $20M fine on Meta-owned companies for ‘misleading consumers’

The Federal Court has ordered two subsidiaries of social media giant Meta, Facebook Israel and Onavo Inc, to each pay $10 million for breaching Australian...

Australian employees understand generative AI’s benefits, but lack proficiency

Digital proficiency is lagging despite 82% of workers stating that digital technologies like generative AI tools are essential for daily work. While few admit to...

Computer-written scripts and deepfake actors: what’s at the heart of the Hollywood strikes against generative AI

For the first time in 60 years, the Writers Guild of America (WGA) and the Screen Actors Guild (SAG) are simultaneously facing off against the...

Tagger Media grabs ‘Best Influencer Marketing Platform’ tilt at 2023 Global Influencer Marketing Awards

Influencer marketing platform Tagger Media has been named the Best Influencer Marketing Platform in the Technology category for the 2023 Global Influencer Marketing Awards. This...

Media Diversity Australia bids adieu to co-founder, welcomes new board members

Media non-profit Media Diversity Australia is saying goodbye to its co-founder Antoinette Lattouf while also welcoming new non-executive board directors as the charity grows in...

Australia may ban WeChat – but for many Chinese Australians, it’s their ‘lifeline’

One morning in February 2021, I was woken by a WeChat call from my brother in China. Mum had died the previous night, he told...

Over half of companies still not utilising AI effectively, says Grammarly

New research sponsored by AI typing assistant Grammarly and conducted by Forrester Consulting reveals most companies still don’t have a clear strategy to deploy generative...

Free internet connection coming to more Tasmanian families

More families in Tasmania without broadband at home will soon have access to a free NBN internet connection for 12 months, provided that they pass...

Advertisers flocking to premium video for brand safety, transparency

Comcast Advertising’s annual Comcast Advertising Report reveals that 94% of advertisers are planning to maintain or increase their spending on premium streaming in the next...

iHeartMedia, LinkedIn ink deal to scale podcast content to audiences

Podcast publisher iHeartMedia and LinkedIn are joining forces to produce, distribute, and monetise podcast content that will bring value to their audiences. The strategic partnership...