Category: Communication

DoubleVerify to enhance advertiser measurement on Meta Reels

Digital media measurement platform DoubleVerify has announced an expansion of its quality solutions with Meta to enable media measurement and help maximise advertiser performance on...

Taking matters into your own hands: Advice for businesses looking to run a voluntary scheme

Innovation fuels the world’s most prominent economies, with brilliant ideas thriving on speed, agility, and adaptability. Unfortunately, there’s a rather large obstacle that can often...

81% of customers want more video from brands, State of Video Technology reveals

A survey of 2,009 adults in the U.S. and U.K. found that more than 8 out of 10 consumers want brands who communicate with them...

Worried about AI? You might have AI-nxiety – here’s how to cope

Even tech experts have been astonished by the recent, rapid growth of AI technology, able to hold human-like conversations in multiple languages, create music and...

New data from SurveyMonkey reveals disconnect between customers, digital marketers

New data from online survey platform SurveyMonkey has revealed a drastic disconnect between consumers’ feelings and digital marketing professionals’ perceptions about customer experiences. The analysis...

Winners of Adobe Experience Maker Awards revealed

Adobe has announced the winners of the annual Experience Maker Awards, where brands from Australia and New Zealand (ANZ) featured prominently, taking home a total...

Acast launches new self-serve platform for podcast advertising

Independent podcast company Acast has launched host-read sponsorships on its self-serve podcast advertising platform. Now, any advertiser globally can book sponsorship campaigns across the entire...

Yes, AI could help us fix the productivity slump – but it can’t fix everything

Our nation is experiencing its lowest productivity growth in 60 years, according to the Committee for the Economic Development of Australia. And this downturn is...

Australian Competition Tribunal nixes Telstra, TPG Telecom deal

The Australian Competition Tribunal has upheld the Australian Competition and Consumer Commission’s (ACCC) decision to reject the proposed regional spectrum authorisation agreement between Telstra Corporation...

Avaya Enterprise Cloud to ‘future-proof’ comms functionality for businesses

Avaya, a provider of customer experience solutions, is helping organisations around the world to future-proof their communications with Avaya Enterprise Cloud. Avaya Enterprise Cloud provides...

US publisher sues Google over ‘monopoly’, ‘deceptive commercial practices’

Gannett Co., Inc., a US-based publisher circulating USA TODAY and over 200 local publications has filed a federal lawsuit in U.S. District Court for the...

Assembled Media appoints Alex James as new Head of Social

Data-led media agency Assembled Media has named Alex James as Head of Social to help brands build deeper connected relationships with their customers. James, who...

Access Plus WA Deaf merges with Deaf Connect

Deaf Connect, a service provider and social impact organisation for Deaf Australians is merging with Access Plus WA Deaf on July 24 to enhance existing...

What Marketers Need to Know About Gen Z towards gender and sexuality

A new study reveals that the majority of Gen Z embrace and support the ideals of identity self-determination and expression in everyday life, particularly when...

Muck Rack names Matt Dzugan as first ever AI Lead

Public relations management platform Muck Rack has named Matt Dzugan as its first ever engineering director of data. His role will revolve around enhancing the...

4 lessons gov’t communicators learned during the 3rd Public Sector Comms Week

The ample availability of communication tools and platforms present an opportunity for government communicators to reach their stakeholders, wherever they are geographically. Unfortunately, this also...

Tasmania to start using new $763M emergency communications grid

Tasmania’s response agencies will soon begin transitioning to a new emergency services communications network provided by Telstra and Motorola Solutions. The A$763 million network was...

Adobe Firefly and Adobe Express now available for Enterprises

Creative software maker Adobe is now bringing Adobe Firefly and Adobe Express to enterprises, promising to help address the needs of businesses to create compelling...

The Modern Communicator at Work with Katrin Maurer of Google

Corporate communications have definitely changed in the past few years, with COVID-19 making remote work more mainstream, and artificial intelligence (AI) tools such as Google‘s...

ACMA fines Commonwealth Bank $3.55 million for spam violations

The simple act of requiring customers to log in before being able to unsubscribe from an email newsletter has cost The Commonwealth Bank of Australia...