Category: News

Playbk Sports leads NYC showcase charge

Rick Burton, the chief operating officer of Playbk Sports, recently attended a showcase event that the Australian government and its Trade and Investment Commission hosted...

GenEmbryomics prepares for US exchange listing

GenEmbryomics, a medical genetics company with world-leading intellectual property, announced the appointment of an additional independent director to its board. This strategic move is part...

EMT app boosts mental well-being

This marks a significant milestone in the field of mental health support for a broad spectrum of first responders as Queensland Corrections Officer Phil Hedges...

No renewal of contracts with Australian news agencies, Meta says

Facebook’s parent company Meta has announced that they will not be renewing their contracts with Australian media companies in a bid to further move their...

Voters up to 2x more receptive to political ads displayed on their favourite platform

LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising outcomes, today announced the results of a new survey exploring U.S. voter...

New dating app by women to protect users against scams

RAW, a new dating app designed by women for women, has rolled out features designed to protect users against catfishing scams and abuse. “Brainstorming such...

The Importance of transparency and accountability in government communications

Transparency and accountability are not mere buzzwords for government communications, but fundamental pillars that uphold public trust and confidence. Citizens entrust government agencies with the...

Recognising and Addressing Diversity: Tailoring Government Communication to Diverse Audiences

Government agencies must always recognise and address the diverse demographics they serve to ensure effective communication and engagement. From different cultural backgrounds to varying levels...

Optus pays ACMA $1.5M for public safety failures

Optus Mobile Pty Ltd (Optus) has paid a $1,501,500 penalty after the Australian Communications and Media Authority (ACMA) found large-scale breaches of public safety rules....

New report reveals how Facebook Ads were used to lure A/NZ victims to fake investment platforms

Infoblox has today released a report revealing how Savvy Seahorse, a leading perpetrator of online cybercriminal investment scam websites has used ads on Facebook to...

New study reveals impact of AI in Australian white collar workers

Fusion Digital, a digital marketing agency based in Sydney, has shared the results of an extensive survey delving into the integration and influence of Artificial...

Social Media in Government Communications: Strategies, Case Studies, and Tools

Social media has become an invaluable tool for government communications, offering a direct and real-time connection with citizens. This article delves into effective strategies, case...

Navigating Crisis Communication: Winning Strategies for Government Agencies

In times of crisis, effective communication is paramount for government agencies to manage challenges, uphold public trust, and mitigate potential harm. From natural disasters to...

The role of PR in legislative initiatives (and 3 ways PR professionals can impact them)

Public relations professionals play a crucial role in legislative initiatives by shaping public opinion, garnering support, and influencing policymakers. Through strategic communication tactics, PR practitioners...

Navigating Government Communication Success: A Guide to Metrics and KPIs

In government communication, measuring the success of public relations (PR) campaigns is essential for assessing impact, enhancing transparency, and optimising strategies for future initiatives. Government...

X boasts over 1M open job listings, Elon Musk promises more to come

Elon Musk-owned X (formerly known as Twitter) has recently reported a significant surge in job opportunities available through its app. With an initial announcement of...

Omnichannel strategy responsible for $15B of Australian online sales, research says

New research has unveiled that physical interactions throughout the customer journey have had a profound impact on Australian ecommerce sales, highlighting the role of omnichannel...

LGBTQIA+ supportive workplaces do more than fly a rainbow flag

The Sydney Gay and Lesbian Mardi Gras is in full swing and rainbow flags are proudly flying all over the city, with many local businesses...

TikTok unveils comprehensive strategy guide for marketers

TikTok is revolutionising digital marketing with its latest offering: a comprehensive 34-page guide packed with creative strategy tips to elevate your brand’s presence on the...

3 major challenges in modern government transparency (and 3 opportunities the digital age brings)

In the digital age, government transparency faces both challenges and opportunities that stem from the widespread adoption of technology. On one hand, digital platforms and...