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February 13, 2024
Meta advertising
Published by Pearl Dy at February 13, 2024
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Meta highlights transformative impact of AI investments on advertisers

In a recent roundtable discussion featuring Jones Road Beauty CMO Cody Plofker, Meta executives unveiled the groundbreaking strides made in harnessing artificial intelligence (AI) technology to […]
Pearl DyPearl Dy February 13, 2024
February 13, 2024
Netflix names Expedia as first ads partner
Published by Pearl Dy at February 13, 2024
Categories

Netflix names Expedia as its first global advertising partner

Netflix and Expedia are teaming up to launch an ambitious campaign targeting the vast global audience of over 23 million monthly active users (MAUs) on Netflix’s […]
Pearl DyPearl Dy February 13, 2024
February 8, 2024
IABC, PSA partnership
Published by Paulo Rizal at February 8, 2024
Categories

IABC, Professional Speakers Australia unveil Innovative Australian Partnership

In an exciting move for the professional speaking and communication sectors, the International Association of Business Communicators (IABC) in Australia and Professional Speakers Australia (PSA) are excited to announce a strategic […]
Paulo RizalPaulo Rizal February 8, 2024
February 8, 2024
Jody Gleeson on multi-cultural communication
Published by Paulo Rizal at February 8, 2024
Categories

Implementing a multi-cultural communication strategy to reach out to diverse audiences with Jody Gleeson

By all indications, the Australia of today has become a much more multi-cultural society. This makes it necessary for all communicators — especially those working in […]
Paulo RizalPaulo Rizal February 8, 2024
February 8, 2024
Telcos assist customers in hardship
Published by Pearl Dy at February 8, 2024
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Telcos now required to assist customers in hardship

The Australian Communications and Media Authority (ACMA) has released a new set of rules requiring telcos to help customers struggling to pay their bills. The new […]
Pearl DyPearl Dy February 8, 2024
February 8, 2024
Live streaming
Published by Paulo Rizal at February 8, 2024
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‘Now Streaming LIVE’: The Online Impact of Live Streaming and How Businesses Can Leverage It

You’ve seen mostly gamers do it, and now the rest of the world is catching up: live streaming is now one of the most effective ways […]
Paulo RizalPaulo Rizal February 8, 2024
February 8, 2024
Facebook like logo on keyboard
Published by Paulo Rizal at February 8, 2024
Categories

Facebook celebrates 20 years of unprecedented growth and resilience

Amidst speculation of its impending demise, Facebook defies expectations as it celebrates its 20th anniversary this week. From its humble beginnings as Mark Zuckerberg’s Harvard side […]
Paulo RizalPaulo Rizal February 8, 2024
February 8, 2024
Generative AI
Published by Pearl Dy at February 8, 2024
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PR Council overhauls ethical guidelines for usage of Generative AI tools

In response to the swiftly changing dynamics of the communications sector and the surging adoption of generative AI tools, the PR Council (PRC) has launched its […]
Pearl DyPearl Dy February 8, 2024
February 6, 2024
Canva Magic Studio on a laptop
Published by Pearl Dy at February 6, 2024
Categories

Most CIOs recommend investing more in AI tools in 2024

All-in-one visual communication platform Canva has released its findings from a study of more than 1,360 chief information officers (CIOs) regarding their priorities, opportunities and the […]
Pearl DyPearl Dy February 6, 2024
February 6, 2024
influencer marketing
Published by Paulo Rizal at February 6, 2024
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The Rise of the Relatable Stars: The Evolution of Influencer Marketing

In recent years, the landscape of influencer marketing has undergone significant transformations, reflecting shifts in consumer preferences, digital platforms, and the evolving dynamics of social media. […]
Paulo RizalPaulo Rizal February 6, 2024
February 6, 2024
TikTok
Published by Paulo Rizal at February 6, 2024
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The ‘Influencer’ of Social Media Apps: How TikTok has influenced social media trends

Through its pioneering embrace of short-form video content, TikTok has democratised content creation, empowering users of all backgrounds to showcase their creativity and talent in bite-sized, […]
Paulo RizalPaulo Rizal February 6, 2024
February 6, 2024
CleanUp Australia Day
Published by Dan Ratner at February 6, 2024
Categories

Mastering Change: Navigating the Evolution of Icons

Editor’s note: In this Comms Room exclusive, Dan Ratner of uberbrand talks about the process that they went through while updating the brand identity of Clean […]
Dan RatnerDan Ratner February 6, 2024
February 6, 2024
Young adults Gen Z
Published by Pearl Dy at February 6, 2024
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Report shows Gen Z social media habits, unveils marketing keys

A report by research body Morning Consult into Gen Z social media habits reveal a clear hierarchy of preferred platforms, with YouTube reigning supreme. The study […]
Pearl DyPearl Dy February 6, 2024
February 1, 2024
social media platforms
Published by Paulo Rizal at February 1, 2024
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4 new social media platforms to watch out for in 2024

With continuous issues of ads, difficulties in monetisation for content creators, and a general lack of content visibility on existing social media platforms, users are now […]
Paulo RizalPaulo Rizal February 1, 2024
February 1, 2024
social media algorithm
Published by Paulo Rizal at February 1, 2024
Categories

Chasing the Rabbit: How Algorithms Influence Social Media Platform Usage

All social media are built around a set of algorithms, and these algorithms have specific goals. Whether it’s to make platform users view latest content, click […]
Paulo RizalPaulo Rizal February 1, 2024
February 1, 2024
Nikki Harrison hired by Enero Group
Published by Paulo Rizal at February 1, 2024
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Enero Group names former M&C Saatchi exec as new head of people & culture

Enero Group has appointed Nikki Harrison as its Group Head of People & Culture, further strengthening the Group’s executive team. Overseeing the Group’s People and Culture […]
Paulo RizalPaulo Rizal February 1, 2024
February 1, 2024
sms marketing
Published by Pearl Dy at February 1, 2024
Categories

Brands earned $39.5M due to AI-powered SMS marketing, study says

Brands that leveraged Attentive’s SMS marketing platform in total earned $39.5 million in revenue, according to a study that they commissioned from Forrester Consulting.   The […]
Pearl DyPearl Dy February 1, 2024
February 1, 2024
Virtual reality headset
Published by Marika Guggisberg at February 1, 2024
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Virtual reality grooming is an increasing danger. How can parents keep children safe?

Virtual reality (VR) headsets are increasingly popular among adults and children. They are part of extended reality environments, which “enable ever more realistic and immersive experiences”. […]
Marika GuggisbergMarika Guggisberg February 1, 2024
January 30, 2024
apple vision
Published by Luke Heemsbergen at January 30, 2024
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Editing memories, spying on our bodies, normalising weird goggles: Apple’s new Vision Pro has big ambitions

Apple Vision Pro is a mixed-reality headset – which the company hopes is a “revolutionary spatial computer that transforms how people work, collaborate, connect, relive memories, […]
Luke HeemsbergenLuke Heemsbergen January 30, 2024
January 30, 2024
user privacy
Published by Paulo Rizal at January 30, 2024
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6 non-complicated ways to navigate user privacy on social media

User privacy is vital now that almost everything (and everyone) is online. One way or another, our personal data like bank details, government documents, and private […]
Paulo RizalPaulo Rizal January 30, 2024
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