Category: News

3 Comms Trends To Watch Out for In 2024

2023 has been an interesting year for communicators, to say the least. While communication has always been a dynamic field, 2023 was the year where...

Perfect your customer service: 3 lessons from the novated leasing sector

Novated leasing is a sector propelled by government incentives for EV adoption, where competition is intense and customers are always searching for the best deal....

Featured Leaders 2023: This year’s comms issues and the leaders that solved them

This year, Comms Room sought out your voice, and you delivered. We are thankful for those of you gave us the time of day to...

ESG Reporting as the new frontier for corporate comms with Amanda Firth

Amanda Firth is a Group Client Manager for BBS Communications. Before making a career in public relations and corporate communications, Amanda acquired journalism skills from...

The AI industry is on the verge of becoming another boys’ club. We’re all going to lose out if it does

A recent New York Times article released a list of people “behind the dawn of the modern artificial intelligence movement” – and not a single...

2024 sees more demand for marketing interns despite rise of AI

Recent insights from GetApp’s 2023 AI Impact Survey, encompassing 400 small and midsize businesses (SMBs), challenge prevailing assumptions. Surprisingly, 36% of SMBs anticipate that AI...

Adobe unveils Spectrum 2 design system

Adobe has announced the launch of Spectrum 2, a transformative update to its design system that marks a significant milestone as Adobe continues to expand...

How to leverage influencers in Christmas time

Influencers are everywhere. From DIY brands to makeup and lifestyle, it’s clear that integrating influencers into a PR campaign simply works. And now that Christmas...

Australia has its first framework for AI use in schools – but we need to proceed with caution

Federal and state governments have just released a national framework for generative AI in schools. This paves the way for generative AI – algorithms that...

AI is here to stay for businesses, Alteryx reveals

Analytics cloud company Alteryx has released findings from new independent research revealing the key artificial intelligence (AI) plays that will shape enterprises of the future....

Content agency BlueMelon delivers $30K rebrand for ‘women empowerment’

Sydney-based creative agency BlueMelon has announced its pro-bono collaboration with Missing Perspectives, an Australian media startup dedicated to amplifying the voices of young female reporters...

5 tips for creating effective holiday content

The holidays are here, but the work doesn’t stop for a brand’s PR team! Now that festivities are everyone’s focus, it’s the best time for...

5 amazing gifts every comms and PR specialist will appreciate

Working in communications and public relations is difficult. Fun, exciting, challenging — but difficult at the same time. What better way to show appreciation for...

Creating impactful low-cost communications to support a complex, de-centralised workforce with Ingrid Just

One of the most lasting effects of the COVID-19 pandemic is it changed the way we work.  While remote working has existed in some form...

Fact-bombing by experts doesn’t change hearts and minds. But good science communication can

A stir went through the Australian science communication community last week, caused by an article with the headline Science communicators need to stop telling everybody...

Automation, generative AI emerge as key business priorities, survey reveals

More than one-quarter of respondents (26%) plan to implement machine-operated tasks that require limited human input or fully transition to autonomous systems in the next...

Navigating the digital landscape: The 4 roles of social media in modern public relations

Social media–we all know, and we all take part in it. From networking sites like Meta, to image-based Instagram, to business and employment-focused LinkedIn, social...

3 brands that changed the PR game through storytelling (and how you can, too!)

In the realm of marketing, the importance of a compelling brand and campaign narrative cannot be overstated. Your narrative is the heartbeat of your brand,...

Driving citizen satisfaction and trust through a long term communications approach with Eddie Townsend

Eddie Townsend works as the Director of Communications at London Borough of Waltham Forest. A London Borough is a local authority that owns and maintains...

Here’s what went down in the 9th Annual Comms Leaders Summit

It’s been an eventful year for communications professionals, to say the least. Apart from a global pandemic that has changed how we communicate forever, there...