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This year, Comms Room’s opinion articles have delved into the evolving landscape of communication, technology, and social media. With topics ranging from the impact of...
It’s no secret that traditional PR metrics, such as media mentions and coverage volumes, are a good start to assessing your media profile. However, this...
Communication is often a real balancing act—there’s no exception, even in the area of government communication. There are always conflicting forces that point us in...
The Sydney Gay and Lesbian Mardi Gras is in full swing and rainbow flags are proudly flying all over the city, with many local businesses...
Editor’s note: In this Comms Room exclusive, Dan Ratner of uberbrand talks about the process that they went through while updating the brand identity of...
Virtual reality (VR) headsets are increasingly popular among adults and children. They are part of extended reality environments, which “enable ever more realistic and immersive...
The opening shot of the new Mean Girls provides a literal reframing of the 2004 cult classic. Recording vertical video through a phone, Janis (Auli’i...
The Australian government recently launched a new campaign, Beforeplay, to promote better sexual health among young people. Beforeplay is focused on encouraging people aged 20...
TikTok is full of videos that demonstrate DIY hacks, from up-cycling tricks to cooking tips. Meanwhile, a growing number of TikTok videos offer tips to...
It’s no accident we are seeing record profits from some of our biggest consumer-facing companies, among them Qantas and the big four banks. They are...
2023 has been an interesting year for communicators, to say the least. While communication has always been a dynamic field, 2023 was the year where...
Novated leasing is a sector propelled by government incentives for EV adoption, where competition is intense and customers are always searching for the best deal....
A recent New York Times article released a list of people “behind the dawn of the modern artificial intelligence movement” – and not a single...
Federal and state governments have just released a national framework for generative AI in schools. This paves the way for generative AI – algorithms that...
A stir went through the Australian science communication community last week, caused by an article with the headline Science communicators need to stop telling everybody...
In the realm of communications, there’s been a whirlwind of discussion about the potential of AI, often shrouded in speculation and theory. However, through my...
OpenAI’s artificial intelligence (AI) chatbot ChatGPT was unleashed onto an unsuspecting public exactly one year ago. It quickly became the fastest-growing app ever, in the...
There’s no doubt ChatGPT has proven to be valuable as a source of quality technical information. But can it also provide social advice? We explored...
The sudden removal of OpenAI CEO Sam Altman on Friday was met with shock and disapproval by the company’s employees. More than 90% signed a...
On Friday, OpenAI’s high-flying chief executive Sam Altman was unexpectedly fired by the company’s board. Co-founder and chief technology officer Greg Brockman was also removed...
