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September 12, 2023
V2 Communications welcomes new cybsersecurity clients
Published by Comms Room Staff at September 12, 2023
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V2 Communications bolsters cybersecurity portfolio with new additions

Integrated communications and B2B PR agency V2 Communications (V2) has expanded its cybersecurity client portfolio with the additions of Calypso, Schellman and RiskOptics.   From the […]
Comms Room StaffComms Room Staff September 12, 2023
September 4, 2023
Comms leader Martin Alpins
Published by Paulo Rizal at September 4, 2023
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From Lawyer to Journalist and Comms Manager with Martine Alpins of Coles

When you’re designing your comms strategy, you need to work out the “Why”. Why are you deciding to communicate like this? What is the ultimate result? […]
Paulo RizalPaulo Rizal September 4, 2023
August 14, 2023
Published by Paulo Rizal at August 14, 2023
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Pitches about popular events, topics less likely to get picked up by journalists, study says

Looking at over 1 million press release pitches sent to journalists via the platform from January to July 2023, public relations management technology company Propel determined […]
Paulo RizalPaulo Rizal August 14, 2023
July 18, 2023
pitching strategies
Published by Paulo Rizal at July 18, 2023
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The Art of Pitching: 7 Strategies to Grab Journalists’ Attention

In the rapidly evolving media landscape, securing journalist attention through effective pitches has become a top concern for organisations concerned about maximising their public relations efforts. […]
Paulo RizalPaulo Rizal July 18, 2023
June 29, 2023
acquisition
Published by Paulo Rizal at June 29, 2023
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CyberRisk Alliance enters public relations with LaunchTech acquisition

Business intelligence company CyberRisk Alliance (CRA) has acquired LaunchTech Communications, a public relations and communications agency serving fast-paced, global cybersecurity and technology companies. LaunchTech, founded by […]
Paulo RizalPaulo Rizal June 29, 2023
June 20, 2023
deaf woman with hearing aid
Published by Paulo Rizal at June 20, 2023
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Access Plus WA Deaf merges with Deaf Connect

Deaf Connect, a service provider and social impact organisation for Deaf Australians is merging with Access Plus WA Deaf on July 24 to enhance existing supports […]
Paulo RizalPaulo Rizal June 20, 2023
May 30, 2023
ChatGPT
Published by Phoebe Netto at May 30, 2023
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ChatGPT might be coming for your jobs

ChatGPT has been making waves over the past few months, and on the surface, it’s easy to see why. Like a plotline from an apocalyptic movie, […]
Phoebe NettoPhoebe Netto May 30, 2023
May 18, 2023
Tony Prentice
Published by Paulo Rizal at May 18, 2023
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Media executive Tony Prentice joins fight against single-use plastic

Australia’s leading provider of non-plastic, sustainable beverage packaging, WOSUP (War On Single-Use Plastic), is pleased to announce the appointment of media executive Tony Prentice to its […]
Paulo RizalPaulo Rizal May 18, 2023
May 16, 2023
Published by Paulo Rizal at May 16, 2023
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Musk stepping down, hires Linda Yaccarino as Twitter CEO

Five months after losing a Twitter poll on whether he should remain as CEO for Twitter, Elon Musk has announced former NBC Universal advertising chief Linda […]
Paulo RizalPaulo Rizal May 16, 2023
May 11, 2023
The Brag Media hires Jessica Hunter
Published by Paulo Rizal at May 11, 2023
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Jessica Hunter joins The Brag Media as GM of Partnerships

Jessica Hunter joins The Brag Media as General Manager of Partnerships after spending almost two decades leading partnerships and sales at Bauer Media, News Corp, Nine and […]
Paulo RizalPaulo Rizal May 11, 2023
May 11, 2023
Women of the year
Published by Paulo Rizal at May 11, 2023
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Kodak Alaris’ Sarah Jones makes CRN’s 2023 Women of the Channel list

CRN, a brand of The Channel Company has named Sarah Jones, Global Demand Generation Manager at Kodak Alaris, to the Women of the Channel list for […]
Paulo RizalPaulo Rizal May 11, 2023
May 9, 2023
rebecca thurlow
Published by Paulo Rizal at May 9, 2023
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Reverb Media doubles down on financial services content by hiring former journalist Rebecca Thurlow

Reverb Media has announced the appointment of former senior finance journalist Rebecca Thurlow as a Content Strategist to accelerate growth in its specialist financial services content […]
Paulo RizalPaulo Rizal May 9, 2023
May 9, 2023
Jane Elliot is communications director for Sound Story
Published by Paulo Rizal at May 9, 2023
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Jane Elliott is Sound Story’s first communications director

Sound Story, a strategic public relations and communications agency for brands looking to disrupting the global entertainment industry, has announced the appointment of Jane Elliott as […]
Paulo RizalPaulo Rizal May 9, 2023
May 4, 2023
carbon neutral
Published by Paulo Rizal at May 4, 2023
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Digital advertiser achieves carbon neutrality 7 years ahead of schedule

LoopMe, a digital brand advertiser using artificial intelligence (AI) to improve brand advertising performance has announced that it has reached net zero for Scope 1, Scope […]
Paulo RizalPaulo Rizal May 4, 2023
April 26, 2023
broadcast compliance
Published by Paulo Rizal at April 26, 2023
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Broadcasters can’t outsource compliance to third parties, ACMA rules

The Australian Communications and Media Authority (ACMA) has ruled that licensees are ultimately responsible for the content that they air, even if the said content was […]
Paulo RizalPaulo Rizal April 26, 2023
April 26, 2023
headshot of kenny mitchell
Published by Paulo Rizal at April 26, 2023
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Kenny Mitchell joins Levi’s as new Chief Marketing Officer

Global apparel brand Levi Strauss & Co. has welcomed Kenny Mitchell as senior vice president and chief marketing officer of the Levi’s brand, effective June 5. […]
Paulo RizalPaulo Rizal April 26, 2023
April 18, 2023
Coaches attend sports festival
Published by Paulo Rizal at April 18, 2023
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Comms consultancy Watterson partners with Football Writer’s Festival

Australian communications consultancy, Watterson has revealed its partnership with Australia’s only sports writers’ festival, The Football Writers Festival, and will provide communications and event-support during and […]
Paulo RizalPaulo Rizal April 18, 2023
April 14, 2023
Etoile PR
Published by Paulo Rizal at April 14, 2023
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ETOILE PR’s new appointments to support rapid growth across AU, APAC

Boutique Public Relations Agency, ETOILE PR has added Catherine Zaharias and Stacie Hickey to its team to drive the agency’s growth across Australia and the APAC […]
Paulo RizalPaulo Rizal April 14, 2023
April 11, 2023
keywords generated by artificial intelligence
Published by Paulo Rizal at April 11, 2023
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Discover relevant journalists based on keywords via Muck Rack’s PressPal.ai

Public relations management platform Muck Rack has unveiled the beta launch of PressPal.ai, a new AI-powered tool that surfaces relevant journalists based off press release keywords […]
Paulo RizalPaulo Rizal April 11, 2023
April 6, 2023
Hoppr new CEO Joe Prusz
Published by Paulo Rizal at April 6, 2023
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Hoppr appoints Joe Prusz as new CEO

Australian advertising technology company Hoppr has announced the appointment of Joe Prusz as the company’s new Chief Executive Officer. Prusz was previously the Chief Revenue Officer […]
Paulo RizalPaulo Rizal April 6, 2023
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