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“There’s a lot of pressure on us as Social Media Managers to make something out of nothing and if doesn’t feel right, it probably isn’t,” says Austrade’s Ellen Axford about content creation.
As A/g Digital Marketing Manager, Ellen helps inspire, inform and involve exporters and businesses globally through tailored content published on their social channels. In this video, Ellen shares the philosophies and tips she applies when crafting social media tactics for Austrade.
Ellen holds a bachelor’s degree in Creative Industries (majoring in Media & Communications and Entertainment Industries) from the Queensland University of Technology and has a range of professional experience in marketing, digital and events across government, e-commerce, arts and hospitality sectors.
Watch now to learn why data is power and improve your social media tactics!
Ellen is also excited to see you all at the 19th Annual Social Media for Gov on 30 October-1 November 2024!
Visit also:
Rebecca Blewitt on maximising organic communication campaigns (commsroom.co)
Effective communication in an attention economy with Asha Burns (commsroom.co)
Jaw de Guzman is the content producer for Comms Room, a knowledge platform and website aimed at assisting the communications industry and its professionals.
