Search
Close this search box.
Search
Close this search box.

Tag: Public Relations

What Makes Government Communication Work?

When it comes to government communication, the public’s trust and confidence are maintained through the pillars of accountability and transparency. How government agencies fulfil the...

Harnessing the Might of Data for Government Communication Strategies

In the modern, data-driven digital world, government communication campaigns rely on data more than ever. The role of data and analytics in government communication is...

The role of PR in legislative initiatives (and 3 ways PR professionals can impact them)

Public relations professionals play a crucial role in legislative initiatives by shaping public opinion, garnering support, and influencing policymakers. Through strategic communication tactics, PR practitioners...

5 amazing gifts every comms and PR specialist will appreciate

Working in communications and public relations is difficult. Fun, exciting, challenging — but difficult at the same time. What better way to show appreciation for...

Navigating the digital landscape: The 4 roles of social media in modern public relations

Social media–we all know, and we all take part in it. From networking sites like Meta, to image-based Instagram, to business and employment-focused LinkedIn, social...

3 brands that changed the PR game through storytelling (and how you can, too!)

In the realm of marketing, the importance of a compelling brand and campaign narrative cannot be overstated. Your narrative is the heartbeat of your brand,...

6 PR metrics that matter more than impressions and clicks

Being part of a brand’s public relations and marketing team is no walk in the park. Trends come and go, and what used to matter...

Building trust in an era of skepticism: 5 PR strategies for trustworthy brand communication

With the waves of misinformation in both printed and online media, it is getting more and more difficult to ensure that your brand remains trustworthy....

4 ways to keep up with PR’s ever-evolving trends

Influenced by changes in technology, communication channels, and societal trends, public relations (PR) is an industry that evolves rapidly. To stay ahead in this dynamic...

5 KPIs to help you measure your PR campaign’s success

PR campaigns will always be made with certain goals in mind. Whether it’s to sell products, market an event, or launch a new talent, you’ll...

How to build and leverage journalist relationships for brand visibility in 7 steps

Having journalists in your brand’s corner can help keep you visible and relevant. Here are 7 steps to learn and leverage your relationships with them...

Muck Rack releases new tools for media list building, coverage monitoring

Public relations and communications platform Muck Rack has released new tools to help companies and their PR teams build and maintain a successful media relations...

Enhancing public relations campaigns using accurate data with Roy Morgan’s Julian McCrann

Julian McCrann is the Public Relations and Communications Manager at Roy Morgan, Australia’s longest-established social, political market research and public opinion statistics company. In this...

Why you should think twice before making ChatGPT part of your PR team

For many time-poor PR agencies, ChatGPT feels like a golden ticket. With just one sentence, the generative AI tool can write media releases in a...

Discover relevant journalists based on keywords via Muck Rack’s PressPal.ai

Public relations management platform Muck Rack has unveiled the beta launch of PressPal.ai, a new AI-powered tool that surfaces relevant journalists based off press release...

Public Relations Institute of Australia announces Louise Harland-Cox as CEO

After an extensive six-month recruitment process, the Public Relations Institute of Australia (PRIA) announces the appointment of a new Chief Executive Officer, Louise Harland-Cox. With...