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May 7, 2024
Published by Comms Room Staff at May 7, 2024
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What Makes Government Communication Work?

When it comes to government communication, the public’s trust and confidence are maintained through the pillars of accountability and transparency. How government agencies fulfil the obligation […]
Comms Room StaffComms Room Staff May 7, 2024
May 7, 2024
Published by Comms Room Staff at May 7, 2024
Categories

Harnessing the Might of Data for Government Communication Strategies

In the modern, data-driven digital world, government communication campaigns rely on data more than ever. The role of data and analytics in government communication is crucial […]
Comms Room StaffComms Room Staff May 7, 2024
February 29, 2024
PR in legislation
Published by Paulo Rizal at February 29, 2024
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The role of PR in legislative initiatives (and 3 ways PR professionals can impact them)

Public relations professionals play a crucial role in legislative initiatives by shaping public opinion, garnering support, and influencing policymakers. Through strategic communication tactics, PR practitioners can […]
Paulo RizalPaulo Rizal February 29, 2024
December 12, 2023
PR specialist working through Christmas
Published by Paulo Rizal at December 12, 2023
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5 amazing gifts every comms and PR specialist will appreciate

Working in communications and public relations is difficult. Fun, exciting, challenging — but difficult at the same time. What better way to show appreciation for your […]
Paulo RizalPaulo Rizal December 12, 2023
December 7, 2023
social media in PR
Published by Paulo Rizal at December 7, 2023
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Navigating the digital landscape: The 4 roles of social media in modern public relations

Social media–we all know, and we all take part in it. From networking sites like Meta, to image-based Instagram, to business and employment-focused LinkedIn, social media […]
Paulo RizalPaulo Rizal December 7, 2023
December 7, 2023
Branding as a PR tool
Published by Paulo Rizal at December 7, 2023
Categories

3 brands that changed the PR game through storytelling (and how you can, too!)

In the realm of marketing, the importance of a compelling brand and campaign narrative cannot be overstated. Your narrative is the heartbeat of your brand, resonating […]
Paulo RizalPaulo Rizal December 7, 2023
December 5, 2023
PR Metrics
Published by Comms Room Staff at December 5, 2023
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6 PR metrics that matter more than impressions and clicks

Being part of a brand’s public relations and marketing team is no walk in the park. Trends come and go, and what used to matter before […]
Comms Room StaffComms Room Staff December 5, 2023
December 5, 2023
trustworthy brand
Published by Comms Room Staff at December 5, 2023
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Building trust in an era of skepticism: 5 PR strategies for trustworthy brand communication

With the waves of misinformation in both printed and online media, it is getting more and more difficult to ensure that your brand remains trustworthy. It’s […]
Comms Room StaffComms Room Staff December 5, 2023
November 30, 2023
PR
Published by Paulo Rizal at November 30, 2023
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4 ways to keep up with PR’s ever-evolving trends

Influenced by changes in technology, communication channels, and societal trends, public relations (PR) is an industry that evolves rapidly. To stay ahead in this dynamic field, […]
Paulo RizalPaulo Rizal November 30, 2023
November 30, 2023
Published by Paulo Rizal at November 30, 2023
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5 KPIs to help you measure your PR campaign’s success

PR campaigns will always be made with certain goals in mind. Whether it’s to sell products, market an event, or launch a new talent, you’ll need […]
Paulo RizalPaulo Rizal November 30, 2023
November 10, 2023
journalists
Published by Paulo Rizal at November 10, 2023
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How to build and leverage journalist relationships for brand visibility in 7 steps

Having journalists in your brand’s corner can help keep you visible and relevant. Here are 7 steps to learn and leverage your relationships with them to […]
Paulo RizalPaulo Rizal November 10, 2023
October 27, 2023
public relations tool Muck Rack
Published by Paulo Rizal at October 27, 2023
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Muck Rack releases new tools for media list building, coverage monitoring

Public relations and communications platform Muck Rack has released new tools to help companies and their PR teams build and maintain a successful media relations strategy. […]
Paulo RizalPaulo Rizal October 27, 2023
September 28, 2023
Published by Paulo Rizal at September 28, 2023
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Enhancing public relations campaigns using accurate data with Roy Morgan’s Julian McCrann

Julian McCrann is the Public Relations and Communications Manager at Roy Morgan, Australia’s longest-established social, political market research and public opinion statistics company. In this article, […]
Paulo RizalPaulo Rizal September 28, 2023
August 30, 2023
ChatGPT and PR
Published by Phoebe Netto at August 30, 2023
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Why you should think twice before making ChatGPT part of your PR team

For many time-poor PR agencies, ChatGPT feels like a golden ticket. With just one sentence, the generative AI tool can write media releases in a fraction […]
Phoebe NettoPhoebe Netto August 30, 2023
April 11, 2023
keywords generated by artificial intelligence
Published by Paulo Rizal at April 11, 2023
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Discover relevant journalists based on keywords via Muck Rack’s PressPal.ai

Public relations management platform Muck Rack has unveiled the beta launch of PressPal.ai, a new AI-powered tool that surfaces relevant journalists based off press release keywords […]
Paulo RizalPaulo Rizal April 11, 2023
May 19, 2021
Louise Harland
Published by Comms Room Staff at May 19, 2021
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Public Relations Institute of Australia announces Louise Harland-Cox as CEO

After an extensive six-month recruitment process, the Public Relations Institute of Australia (PRIA) announces the appointment of a new Chief Executive Officer, Louise Harland-Cox. With a […]
Comms Room StaffComms Room Staff May 19, 2021