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April 23, 2024
security
Published by Justine Lavadia at April 23, 2024
Categories

Temu’s data security raises concerns

A popular foreign retailer is currently facing increased scrutiny over its handling of user data, as more than one million Australians use their services each month. Since […]
Justine LavadiaJustine Lavadia April 23, 2024
February 28, 2024
omnichannel
Published by Comms Room Staff at February 28, 2024
Categories

Omnichannel strategy responsible for $15B of Australian online sales, research says

New research has unveiled that physical interactions throughout the customer journey have had a profound impact on Australian ecommerce sales, highlighting the role of omnichannel strategy. […]
Comms Room StaffComms Room Staff February 28, 2024
February 15, 2024
Published by Paulo Rizal at February 15, 2024
Categories

The multiple roles of chatbots in customer service (and how they can help your brand)

Chatbots play a pivotal role in revolutionising customer service. They transform the dynamics of how businesses engage with their customers as well as streamline what could […]
Paulo RizalPaulo Rizal February 15, 2024
January 23, 2024
Published by Paulo Rizal at January 23, 2024
Categories

Add Items to Cart: How brands benefit from social media and e-commerce integration

Social media platforms have evolved beyond mere networking spaces, transforming into dynamic marketplaces through the integration of shopping features. The rise of e-commerce has provided businesses […]
Paulo RizalPaulo Rizal January 23, 2024
January 19, 2024
mobile ad spend
Published by Paulo Rizal at January 19, 2024
Categories

2024 anticipates $402B surge in mobile ad spend driven by social platforms and creators

In an unprecedented surge, global mobile ad spending is projected to reach $402 billion in 2024, marking an 11% surge from the $362 billion recorded in […]
Paulo RizalPaulo Rizal January 19, 2024
January 11, 2024
ACCC issues penalty
Published by Pearl Dy at January 11, 2024
Categories

ACCC slaps web host $56,340 in fines for misleading customers

Dreamscape Networks International Pte Ltd has paid $56,340 in penalties after the ACCC found them to be making false or misleading representations about two ‘free’ products […]
Pearl DyPearl Dy January 11, 2024
December 15, 2023
Influencer at Christmas
Published by Paulo Rizal at December 15, 2023
Categories

How to leverage influencers in Christmas time

Influencers are everywhere. From DIY brands to makeup and lifestyle, it’s clear that integrating influencers into a PR campaign simply works. And now that Christmas season […]
Paulo RizalPaulo Rizal December 15, 2023
November 7, 2023
email marketing
Published by Comms Room Staff at November 7, 2023
Categories

5 ways to upgrade your marketing emails

Email marketing is a good way to generate leads and retain customers. It gets your page a high subscriber yield and you can benefit from casting […]
Comms Room StaffComms Room Staff November 7, 2023
September 28, 2023
online marketplace
Published by Comms Room Staff at September 28, 2023
Categories

Australians to spend $4.8B on online marketplaces this peak season

Australians will be spending to the tune of $4.8 billion on online marketplaces for this year’s Black Friday and Christmas to get the most value from […]
Comms Room StaffComms Room Staff September 28, 2023