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November 7, 2023
email marketing
Published by Comms Room Staff at November 7, 2023
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5 ways to upgrade your marketing emails

Email marketing is a good way to generate leads and retain customers. It gets your page a high subscriber yield and you can benefit from casting […]
Comms Room StaffComms Room Staff November 7, 2023
November 2, 2023
Yahoo hires Sona Iliffe-Moon
Published by Comms Room Staff at November 2, 2023
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Former Lyft, Facebook executive to spearhead Yahoo’s global communications

Yahoo has named Sona Iliffe-Moon as its new Chief Communications Officer.   Iliffe-Moon brings over 20 years of experience leading strategic consumer, crisis, and corporate communications […]
Comms Room StaffComms Room Staff November 2, 2023
November 2, 2023
Hubspot acquires Clearbit to enhance customer intelligence
Published by Comms Room Staff at November 2, 2023
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HubSpot acquires Clearbit to enhance customer intelligence

Customer engagement and marketing platform Hubspot is entering into a definitive agreement to acquire B2B data provider Clearbit to “help customers grow with industry-leading customer intelligence,” the […]
Comms Room StaffComms Room Staff November 2, 2023
October 31, 2023
Diedre Brennan of Screen Australia
Published by Comms Room Staff at October 31, 2023
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Albanese gov’t names new Screen Australia CEO

The Albanese Labor Government has announced the appointment of Ms Deirdre Brennan to the role of Chief Executive Officer of Screen Australia.  Ms Brennan has extensive […]
Comms Room StaffComms Room Staff October 31, 2023
October 27, 2023
uber logo
Published by Comms Room Staff at October 27, 2023
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Uber pays $400K penalty for breaking spam rules

Rideshare and food delivery company Uber Australia Pty Ltd has paid a $412,500 infringement notice for sending more than 2 million emails in breach of Australian […]
Comms Room StaffComms Room Staff October 27, 2023
October 27, 2023
Accenture acquires ConcentricLife
Published by Comms Room Staff at October 27, 2023
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Accenture’s ConcentricLife acquisition to boost its healthcare marketing, communications capabilities

Accenture has agreed to acquire ConcentricLife, a healthcare marketing agency experienced in helping Life Sciences brands build an optimal brand experience at any stage of the […]
Comms Room StaffComms Room Staff October 27, 2023
October 25, 2023
spam ticketek
Published by Comms Room Staff at October 25, 2023
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Ticketek pays over $500K fine for repeat spam breaches

Australian ticketing company Ticketek Pty Ltd has paid a $515,040 infringement notice for sending around 98,000 texts and emails across 2022 that were in breach of […]
Comms Room StaffComms Room Staff October 25, 2023
October 20, 2023
Jonathan Staff
Published by Comms Room Staff at October 20, 2023
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AI innovation demands solid infrastructure as a foundation, tech expert warns

Macquarie Technology Group’s Head of Private Cloud, Jonathan Staff is calling on Australian enterprises and technology providers to lay down the right foundations on which to […]
Comms Room StaffComms Room Staff October 20, 2023
October 17, 2023
NBN
Published by Comms Room Staff at October 17, 2023
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New NBN rules to promote competition and long-term interests of Australians

The Australian Competition and Customer Commission (ACCC) has accepted NBN Co’s latest proposed variation to its Special Access Undertaking (SAU), which includes measures designed to protect […]
Comms Room StaffComms Room Staff October 17, 2023
October 17, 2023
Published by Comms Room Staff at October 17, 2023
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ConnectID launches secure digital identity network for Australia

Australian Payments Plus (AP+) has launched ConnectID, its digital identity solution to help Australians protect themselves from fraud and identity theft. ConnectID enables people to securely […]
Comms Room StaffComms Room Staff October 17, 2023
October 12, 2023
Surveymonkey
Published by Comms Room Staff at October 12, 2023
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SurveyMonkey launches MaxDiff Analysis, accelerating data prioritisation

Online survey platform SurveyMonkey has launched MaxDiff Analysis feature in its platform, allowing users to create a Best-Worst scaling process. The feature provides a quick and […]
Comms Room StaffComms Room Staff October 12, 2023
October 12, 2023
telcos
Published by Comms Room Staff at October 12, 2023
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Telcos received over 1M complaints from 2022 to 2023, report says

New figures from the Australian Communications and Media Authority (ACMA) show that Australian telcos received 1,037,823 complaints in the 2022–23 financial year.  The number of complaints […]
Comms Room StaffComms Room Staff October 12, 2023
October 10, 2023
video campaign to address isolation, anxiety among teens
Published by Comms Room Staff at October 10, 2023
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Teen-centric app’s video campaign to address isolation, social anxiety among 13 to 21 year olds

Wizz, the social media app that provides teens with a safe space to meet and chat with new friends around the world, has released a new […]
Comms Room StaffComms Room Staff October 10, 2023
October 10, 2023
V2 Communications partners with healthcare innovators
Published by Comms Room Staff at October 10, 2023
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V2 Communications forges partnerships with healthcare technology innovators

Integrated communications firm V2 Communications has forged partnerships with Exo, Health Gorilla, and Neura Health, deepening its foothold in the healthcare technology market. “This market has […]
Comms Room StaffComms Room Staff October 10, 2023
October 6, 2023
lead generation
Published by Comms Room Staff at October 6, 2023
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3 costly mistakes Aussie businesses make in lead generation, unveiled by expert

In the competitive Australian business landscape, lead generation plays an important tool in funnelling customers into the business and maintaining sales and growth.  A 2023 report […]
Comms Room StaffComms Room Staff October 6, 2023
October 6, 2023
Samsung Fold smartphone
Published by Comms Room Staff at October 6, 2023
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Samsung’s ‘Unfold Your World’ Campaign bags grand prize at 2023 ARF David Ogilvy Awards

The ARF (Advertising Research Foundation) has named Samsung’s “Unfold Your World: Samsung Foldables’ Shift from Social Suicide to Ultimate Apple Trojan Horse” campaign as the Grand Winner […]
Comms Room StaffComms Room Staff October 6, 2023
October 4, 2023
mailchimp
Published by Comms Room Staff at October 4, 2023
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Intuit Mailchimp unveils new tools, partnership with Wix ahead of holidays

In anticipation of heavy demand during the holidays, email marketing and automation platform Intuit Mailchimp has unveiled new features and a partnership with website building platform […]
Comms Room StaffComms Room Staff October 4, 2023
October 4, 2023
experience management
Published by Comms Room Staff at October 4, 2023
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Qualtrics brings AI experience management features to ANZ customers

Experience management pioneer Qualtrics has launched the company’s full suite of AI-powered conversational analytics and natural language processing (NLP) technologies in the AWS Asia Pacific region […]
Comms Room StaffComms Room Staff October 4, 2023
September 28, 2023
PSMB taskforce
Published by Comms Room Staff at September 28, 2023
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New taskforce to focus on upgrading comms for first responders

Australia’s emergency personnel are set to receive improved communications during an emergency, following the establishment of the Public Safety Mobile Broadband (PSMB) Taskforce.   The announcement of the […]
Comms Room StaffComms Room Staff September 28, 2023
September 28, 2023
online marketplace
Published by Comms Room Staff at September 28, 2023
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Australians to spend $4.8B on online marketplaces this peak season

Australians will be spending to the tune of $4.8 billion on online marketplaces for this year’s Black Friday and Christmas to get the most value from […]
Comms Room StaffComms Room Staff September 28, 2023
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