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In the landscape of modern business, leveraging your employees as brand ambassadors can significantly amplify your company’s presence. Here are five business-casual strategies to foster...
Brand growth is important in establishing a lasting market presence and fostering consumer loyalty. As a brand expands, it not only captures new audiences but...
Every company deals with forms of crises sooner or later. Whether it’s a faulty product that might need to be recalled or an event that...
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The collaboration between J5 Infrastructure Partners and Leaf Communications takes a new turn under the unified identity of Centerline, as announced by their parent company...
After COVID-19 affected the workforce for a couple of years, companies have had to adapt to video conferencing becoming a new norm. The rise of...
Communicating change with external stakeholders, especially during times of crisis, is no walk in the park. It requires a strategic and thoughtful approach to ensure...
““Repetition makes reputation, and reputation makes customers.” – Elizabeth Arden Reputation is one of the most crucial metrics to measure the overall health and success...
“Radio is new, and we are learning about the effect it has on people. We learned a terrible lesson,” said Orson Welles on October 31,...
Yahoo has named Sona Iliffe-Moon as its new Chief Communications Officer. Iliffe-Moon brings over 20 years of experience leading strategic consumer, crisis, and corporate communications<span...
Customer engagement and marketing platform Hubspot is entering into a definitive agreement to acquire B2B data provider Clearbit to “help customers grow with industry-leading customer...
With short form content you just need to be more economical with your story telling, and let the visuals do a lot of the heavy...
With X, formerly known as Twitter, hitting the one-year anniversary of Elon Musk’s US$44 billion takeover of the social media platform, it can feel disorienting...
Software company Threads Software Limited is asking Meta’s Instagram to stop using the name “Threads” in the UK, warning that they are willing to go...
Facebook and Instagram users in European Union, Switzerland, and the European Economic Area will have the option to pay a monthly subscription in exchange for...
“How you show up on video is how you’re seen in the world.” Audiences have been mesmerised by video ever since the technology’s inception. Video...
Generative AI is a hot topic right now. With its extensive capabilities and achievements being broadcasted and debated around the globe every day, it is...
Public relations and communications platform Muck Rack has released new tools to help companies and their PR teams build and maintain a successful media relations...
Accenture has agreed to acquire ConcentricLife, a healthcare marketing agency experienced in helping Life Sciences brands build an optimal brand experience at any stage of...
