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Social media engagement plays multifaceted roles in shaping political discourse online. In an age where a single tweet could make or break a politician’s career,...
TikTok faces a critical hurdle in adequately monetising creator content, particularly for its top influencers seeking direct income and ad revenue from their short-form content...
As the Director of Communications and Parliamentary at Great Barrier Reef Marine Park Authority, Karen Markwort has one goal: to communicate the kind of danger...
Public Relations Management (PRM) platform Muck Rack has been named a Built In 2024 Best Place to Work winner in the Remote Best Places to...
In the classic comedy Ghostbusters (1984), newly hired secretary Janice raises the subject of reading, while idly flipping through the pages of a magazine. The...
2023 has been an interesting year for communicators, to say the least. While communication has always been a dynamic field, 2023 was the year where...
Novated leasing is a sector propelled by government incentives for EV adoption, where competition is intense and customers are always searching for the best deal....
This year, Comms Room sought out your voice, and you delivered. We are thankful for those of you gave us the time of day to...
Amanda Firth is a Group Client Manager for BBS Communications. Before making a career in public relations and corporate communications, Amanda acquired journalism skills from...
Recent insights from GetApp’s 2023 AI Impact Survey, encompassing 400 small and midsize businesses (SMBs), challenge prevailing assumptions. Surprisingly, 36% of SMBs anticipate that AI...
Influencers are everywhere. From DIY brands to makeup and lifestyle, it’s clear that integrating influencers into a PR campaign simply works. And now that Christmas...
Sydney-based creative agency BlueMelon has announced its pro-bono collaboration with Missing Perspectives, an Australian media startup dedicated to amplifying the voices of young female reporters...
The holidays are here, but the work doesn’t stop for a brand’s PR team! Now that festivities are everyone’s focus, it’s the best time for...
One of the most lasting effects of the COVID-19 pandemic is it changed the way we work. While remote working has existed in some form...
A stir went through the Australian science communication community last week, caused by an article with the headline Science communicators need to stop telling everybody...
Social media–we all know, and we all take part in it. From networking sites like Meta, to image-based Instagram, to business and employment-focused LinkedIn, social...
In the realm of marketing, the importance of a compelling brand and campaign narrative cannot be overstated. Your narrative is the heartbeat of your brand,...
Eddie Townsend works as the Director of Communications at London Borough of Waltham Forest. A London Borough is a local authority that owns and maintains...
It’s been an eventful year for communications professionals, to say the least. Apart from a global pandemic that has changed how we communicate forever, there...
Approximately 70% of marketing and communications leaders say their role is a mix of both functions, according to new survey results from Muck Rack, the...
