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January 30, 2024
communicator
Published by Paulo Rizal at January 30, 2024
Categories

3 learning opportunities to help you become a better communicator in 2024

To be an effective communicator is a cornerstone of personal and professional success, and just about everyone in every other field can benefit from enhancing their […]
Paulo RizalPaulo Rizal January 30, 2024
January 23, 2024
IABC new board members
Published by Paulo Rizal at January 23, 2024
Categories

IABC names new high profile board members

The International Association of Business Communicators (IABC), a global network of 15,500 business communication professionals, elected eight new high profile Board members at their recent Annual […]
Paulo RizalPaulo Rizal January 23, 2024
January 19, 2024
The Brag Media
Published by Paulo Rizal at January 19, 2024
Categories

The Brag Media strengthens commercial team with key hires and return of Dane Robertson

Australian youth content creator, The Brag Media, is amplifying its commercial and creative prowess with significant team additions. Dane Robertson reclaims the role of Head of […]
Paulo RizalPaulo Rizal January 19, 2024
January 19, 2024
mobile ad spend
Published by Paulo Rizal at January 19, 2024
Categories

2024 anticipates $402B surge in mobile ad spend driven by social platforms and creators

In an unprecedented surge, global mobile ad spending is projected to reach $402 billion in 2024, marking an 11% surge from the $362 billion recorded in […]
Paulo RizalPaulo Rizal January 19, 2024
January 11, 2024
Karen Markwort
Published by Paulo Rizal at January 11, 2024
Categories

Promoting positive behaviour change through creating fit-for-purpose communications with Karen Markwort

As the Director of Communications and Parliamentary at Great Barrier Reef Marine Park Authority, Karen Markwort has one goal: to communicate the kind of danger that […]
Paulo RizalPaulo Rizal January 11, 2024
December 19, 2023
Novated Leasing customer service
Published by Bevan Guest at December 19, 2023
Categories

Perfect your customer service: 3 lessons from the novated leasing sector

Novated leasing is a sector propelled by government incentives for EV adoption, where competition is intense and customers are always searching for the best deal. The […]
Bevan GuestBevan Guest December 19, 2023
December 15, 2023
Amanda Firth on ESG reporting
Published by Paulo Rizal at December 15, 2023
Categories

ESG Reporting as the new frontier for corporate comms with Amanda Firth

Amanda Firth is a Group Client Manager for BBS Communications. Before making a career in public relations and corporate communications, Amanda acquired journalism skills from the […]
Paulo RizalPaulo Rizal December 15, 2023
December 15, 2023
marketing interns
Published by Pearl Dy at December 15, 2023
Categories

2024 sees more demand for marketing interns despite rise of AI

Recent insights from GetApp’s 2023 AI Impact Survey, encompassing 400 small and midsize businesses (SMBs), challenge prevailing assumptions. Surprisingly, 36% of SMBs anticipate that AI will […]
Pearl DyPearl Dy December 15, 2023
December 15, 2023
Influencer at Christmas
Published by Paulo Rizal at December 15, 2023
Categories

How to leverage influencers in Christmas time

Influencers are everywhere. From DIY brands to makeup and lifestyle, it’s clear that integrating influencers into a PR campaign simply works. And now that Christmas season […]
Paulo RizalPaulo Rizal December 15, 2023
December 12, 2023
BlueMelon helps Missing Perspectives rebrand
Published by Pearl Dy at December 12, 2023
Categories

Content agency BlueMelon delivers $30K rebrand for ‘women empowerment’

Sydney-based creative agency BlueMelon has announced its pro-bono collaboration with Missing Perspectives, an Australian media startup dedicated to amplifying the voices of young female reporters and […]
Pearl DyPearl Dy December 12, 2023
December 12, 2023
holiday content
Published by Paulo Rizal at December 12, 2023
Categories

5 tips for creating effective holiday content

The holidays are here, but the work doesn’t stop for a brand’s PR team! Now that festivities are everyone’s focus, it’s the best time for compelling […]
Paulo RizalPaulo Rizal December 12, 2023
December 7, 2023
Ingrid Just
Published by Paulo Rizal at December 7, 2023
Categories

Creating impactful low-cost communications to support a complex, de-centralised workforce with Ingrid Just

One of the most lasting effects of the COVID-19 pandemic is it changed the way we work. While remote working has existed in some form for […]
Paulo RizalPaulo Rizal December 7, 2023
December 7, 2023
social media in PR
Published by Paulo Rizal at December 7, 2023
Categories

Navigating the digital landscape: The 4 roles of social media in modern public relations

Social media–we all know, and we all take part in it. From networking sites like Meta, to image-based Instagram, to business and employment-focused LinkedIn, social media […]
Paulo RizalPaulo Rizal December 7, 2023
December 7, 2023
Branding as a PR tool
Published by Paulo Rizal at December 7, 2023
Categories

3 brands that changed the PR game through storytelling (and how you can, too!)

In the realm of marketing, the importance of a compelling brand and campaign narrative cannot be overstated. Your narrative is the heartbeat of your brand, resonating […]
Paulo RizalPaulo Rizal December 7, 2023
December 5, 2023
Eddie Townsend
Published by Paulo Rizal at December 5, 2023
Categories

Driving citizen satisfaction and trust through a long term communications approach with Eddie Townsend

Eddie Townsend works as the Director of Communications at London Borough of Waltham Forest. A London Borough is a local authority that owns and maintains nearly […]
Paulo RizalPaulo Rizal December 5, 2023
December 5, 2023
we all have different roles to play
Published by Pearl Dy at December 5, 2023
Categories

Majority of marketing and communications leaders embrace dual roles, Muck Rack finds

Approximately 70% of marketing and communications leaders say their role is a mix of both functions, according to new survey results from Muck Rack, the Public […]
Pearl DyPearl Dy December 5, 2023
November 30, 2023
Published by David Cyrus at November 30, 2023
Categories

Becoming AI-Savvy: 6 Practical AI Use Cases for Internal Communications

In the realm of communications, there’s been a whirlwind of discussion about the potential of AI, often shrouded in speculation and theory. However, through my engagements, […]
David CyrusDavid Cyrus November 30, 2023
November 30, 2023
PR
Published by Paulo Rizal at November 30, 2023
Categories

4 ways to keep up with PR’s ever-evolving trends

Influenced by changes in technology, communication channels, and societal trends, public relations (PR) is an industry that evolves rapidly. To stay ahead in this dynamic field, […]
Paulo RizalPaulo Rizal November 30, 2023
November 30, 2023
Published by Paulo Rizal at November 30, 2023
Categories

5 KPIs to help you measure your PR campaign’s success

PR campaigns will always be made with certain goals in mind. Whether it’s to sell products, market an event, or launch a new talent, you’ll need […]
Paulo RizalPaulo Rizal November 30, 2023
November 28, 2023
Consumer shopping for clothes
Published by Pearl Dy at November 28, 2023
Categories

Customers trust brands even less in 2023, new study says

The volume of customers giving feedback directly to brands after a bad customer experience in Australia declined in 2023, according to new research released today by […]
Pearl DyPearl Dy November 28, 2023
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