Category: Communication

Most CX leaders expect AI to improve outcomes, study shows

More than 60% of customer experience (CX) leaders are looking to artificial intelligence (AI) to make a significant impact on the way companies interact with...

VideoAmp’s integration with Meta’s Lift API to help measure tune-in advertising effectiveness

VideoAmp’s integration with Meta will now include lift measurement, enabling advertisers to assess the incremental impact of Facebook and Instagram ads on driving tune-in to...

The Art of Pitching: 7 Strategies to Grab Journalists’ Attention

In the rapidly evolving media landscape, securing journalist attention through effective pitches has become a top concern for organisations concerned about maximising their public relations...

54% of women in media dissatisfied with career progress, report shows

The majority of women in Australian media remain concerned about gender equality and a lack of industry support, citing increased bias and discrimination as a...

More stick, less carrot: Australia’s new approach to tackling fake news on digital platforms

An urgent problem for governments around the world in the digital age is how to tackle the harms caused by mis- and disinformation, and Australia...

DoubleVerify, Roku to continue joint investigations into ad fraud schemes in streaming

Digital media measurement platform DoubleVerify and Roku, Inc., today announced that they will continue to collaborate and investigate emerging ad fraud schemes within the TV...

Adtran powers Titan Telecoms rapid network expansion across Australia

Adtran today announced that Titan Telecoms has deployed its FSP 3000 open line system (OLS) with flexgrid ROADMs, and its FSP 3000 TeraFlex™ open terminal...

How social media is making access to illicit drugs easier

The Beekeeper House, a mental health and addiction centre is warning that social media platforms such as Facebook, Instagram, and Snapchat have facilitated the creation...

74% of executives say benefits of generative AI will outweigh cons

70% of executives believe that generative AI will enable organisations to widen the scope of the roles of knowledge workers. Nearly all executives (96%) recognise...

Why is it legal to tell lies during the Voice referendum campaign?

A referendum to recognise First Nations Australians in Australia’s Constitution by establishing a Voice to Parliament will be held later this year. The Voice would...

Albanese gov’t to allocate $6.2M to tackle children body image distress

The Albanese Government is providing $6.2 million to The Embrace Collective for their Embrace Kids program to help kids tackle body image issues to live...

ACMA to improve consumer protections, puts telcos on notice

The Australian Communications and Media Authority (ACMA) has today put Australia’s telco industry on notice that it must significantly improve its consumer protection framework. A...

If AI image generators are so smart, why do they struggle to write and count?

Generative AI tools such as Midjourney, Stable Diffusion and DALL-E 2 have astounded us with their ability to produce remarkable images in a matter of...

Muck Rack welcomes Lisa Landa as first CMO

Public relations management platform Muck Rack has appointed its first chief marketing officer, Lisa Landa. In a media release, Muck Rack said Lisa will serve...

Twitter loses global traffic following anti-data scraping measures

Twitter has incurred a significant loss of traffic globally after it limited the number of tweets accounts could view in a day. According to data...

ACMA to prioritise protecting consumers in 2023-24

For 2023-24, the Australian Communications and Media Authority (ACMA) has vowed to protect consumers by curbing the negative effects of gambling, address fraudulent SMS scams,...

‘A study buddy’ that raises ‘serious questions’: how uni students approached AI in their first semester with ChatGPT

When ChatGPT burst onto the scene in November last year, there was intense speculation about the implications of this technology for university teaching and learning....

Is government regulation of generative AI a good thing?

Generative Artificial Intelligence (AI) has emerged as a powerful technology that can create realistic and sophisticated content such as images, videos, and text. With the...

Fixed wireless connections improving for Australians, ACCC says

Broadband retailers are continuing to deliver download speeds to consumers that are close to their maximum plan speeds, the ACCC’s latest Measuring Broadband Australia report...

CyberRisk Alliance enters public relations with LaunchTech acquisition

Business intelligence company CyberRisk Alliance (CRA) has acquired LaunchTech Communications, a public relations and communications agency serving fast-paced, global cybersecurity and technology companies. LaunchTech, founded...