Category: Communication

Free Broadband Initiative prolonged until April 2024

More eligible families across Australia will have the opportunity to benefit from 12 months free broadband following an extension to the nomination period, under the...

Adobe releases Adobe Express with Firefly for desktop

Adobe has introduced the latest desktop web version of Adobe Express, marking a significant step forward in creative content generation. This AI-powered content creation application...

Virtual reality – leveraging the transition from in-person to hybrid events

Spare a thought for event marketers and planners as we move into a modern event landscape. In the past few years, they have had to...

Hootsuite names Elina Vilk as new CMO

Social media management platform Hootsuite today announced Elina Vilk as Chief Marketing Officer (CMO). She will join the company’s female-dominated executive leadership team, and will...

ACMA fines Burst SMS for allowing scams

An Australian Communications and Media Authority (ACMA) investigation found that Known Pty Ltd, trading as Burst SMS, allowed scammers to send messages impersonating well-known Australian...

e-X’it Twitter – A Cautionary Tale

Since Elon Musk acquired Twitter in 2022, the platform has seen a whirlwind of changes, culminating in the radical decision to rebrand it as ‘X‘....

Pitches about popular events, topics less likely to get picked up by journalists, study says

Looking at over 1 million press release pitches sent to journalists via the platform from January to July 2023, public relations management technology company Propel...

Bid shading costs advertisers an extra $6.6B annually, study finds

Bid shading, an optimisation practice used in programmatic advertising, is likely leading to $6.6 billion in wasted advertising spend each year, according to a study...

Prosecraft has infuriated authors by using their books without consent – but what does copyright law say?

This week, US writer Benji Smith took down his controversial website, Prosecraft, roughly a day after a social media storm erupted, with authors – who...

ABC shuts down majority of accounts on Elon Musk’s X

Australian broadcaster ABC has shut down the majority of its accounts on X, formerly known as Twitter, citing cost and increase of toxic interactions since...

93% of businesses don’t want ChatGPT in the workplace, study finds

The majority of business owners in Australia are considering or already implementing bans on ChatGPT and other generative AI applications in the workplace, according to...

Moz’s ‘Brand Authority’ to help measure brand strength, salience

Drawing from industry shifts and the need for a way to measure brand salience, marketing technology company Moz has announced the release of Brand Authority,...

Foreign interference through social media is an active threat. Here’s what Australia can do

Last week, a special Senate committee released a report on foreign interference through social media. It makes for scary reading. In addition to widely publicised...

WPP, Spotify ink deal to leverage first party data, integrations

Communications and advertising technology company WPP and Spotify have announced a new global strategic partnership that will allow WPP to offer its clients early access...

Meta unveils Audiocraft: a generative AI tool for audio, music

Meta has revealed Audiocraft, their new generative AI tool that generates high-quality audio from text prompts, much like ChatGPT does with articles or Dall-E with...

Twitter sues non-profit monitoring hate speech for ‘data scraping’

X, the social media platform formerly known as Twitter has taken legal action against the Center for Countering Digital Hate (CCDH) for allegedly attempting to...

Beyond LLMs: VAST Data Platform to pave the way for ‘AI-assisted Discovery’

Data platform company VAST Data has introduced a data computing platform designed to be the foundation of AI-assisted discovery. VAST sees the data platform as...

Authors are resisting AI with petitions and lawsuits. But they have an advantage: we read to form relationships with writers

The first waves of AI-generated text have writers and publishers reeling. In the United States last week, the Authors Guild submitted an open letter to...

Photoshop releases new Generative Expand workflow, global language support

Adobe has announced the release of Firefly-powered features in Photoshop (beta), which now support text prompts in more than a hundred languages — enabling users...

Tara Moss to lead dentsu good

Global advertising firm Dentsu has rehired Tara Moss as their EVP, Global Head of Consulting for dentsu good, bringing over 15 years of experience in...