Category: News

Meta highlights transformative impact of AI investments on advertisers

In a recent roundtable discussion featuring Jones Road Beauty CMO Cody Plofker, Meta executives unveiled the groundbreaking strides made in harnessing artificial intelligence (AI) technology...

Netflix names Expedia as its first global advertising partner

Netflix and Expedia are teaming up to launch an ambitious campaign targeting the vast global audience of over 23 million monthly active users (MAUs) on...

IABC, Professional Speakers Australia unveil Innovative Australian Partnership

In an exciting move for the professional speaking and communication sectors, the International Association of Business Communicators (IABC) in Australia and Professional Speakers Australia (PSA)...

Implementing a multi-cultural communication strategy to reach out to diverse audiences with Jody Gleeson

By all indications, the Australia of today has become a much more multi-cultural society. This makes it necessary for all communicators — especially those working...

Telcos now required to assist customers in hardship

The Australian Communications and Media Authority (ACMA) has released a new set of rules requiring telcos to help customers struggling to pay their bills. The...

‘Now Streaming LIVE’: The Online Impact of Live Streaming and How Businesses Can Leverage It

You’ve seen mostly gamers do it, and now the rest of the world is catching up: live streaming is now one of the most effective...

Facebook celebrates 20 years of unprecedented growth and resilience

Amidst speculation of its impending demise, Facebook defies expectations as it celebrates its 20th anniversary this week. From its humble beginnings as Mark Zuckerberg’s Harvard...

PR Council overhauls ethical guidelines for usage of Generative AI tools

In response to the swiftly changing dynamics of the communications sector and the surging adoption of generative AI tools, the PR Council (PRC) has launched...

Most CIOs recommend investing more in AI tools in 2024

All-in-one visual communication platform Canva has released its findings from a study of more than 1,360 chief information officers (CIOs) regarding their priorities, opportunities and...

The Rise of the Relatable Stars: The Evolution of Influencer Marketing

In recent years, the landscape of influencer marketing has undergone significant transformations, reflecting shifts in consumer preferences, digital platforms, and the evolving dynamics of social...

The ‘Influencer’ of Social Media Apps: How TikTok has influenced social media trends

Through its pioneering embrace of short-form video content, TikTok has democratised content creation, empowering users of all backgrounds to showcase their creativity and talent in...

Mastering Change: Navigating the Evolution of Icons

Editor’s note: In this Comms Room exclusive, Dan Ratner of uberbrand talks about the process that they went through while updating the brand identity of...

Report shows Gen Z social media habits, unveils marketing keys

A report by research body Morning Consult into Gen Z social media habits reveal a clear hierarchy of preferred platforms, with YouTube reigning supreme. The...

4 new social media platforms to watch out for in 2024

With continuous issues of ads, difficulties in monetisation for content creators, and a general lack of content visibility on existing social media platforms, users are...

Chasing the Rabbit: How Algorithms Influence Social Media Platform Usage

All social media are built around a set of algorithms, and these algorithms have specific goals. Whether it’s to make platform users view latest content,...

Enero Group names former M&C Saatchi exec as new head of people & culture

Enero Group has appointed Nikki Harrison as its Group Head of People & Culture, further strengthening the Group’s executive team. Overseeing the Group’s People and...

Brands earned $39.5M due to AI-powered SMS marketing, study says

Brands that leveraged Attentive’s SMS marketing platform in total earned $39.5 million in revenue, according to a study that they commissioned from Forrester Consulting. The<span...

Virtual reality grooming is an increasing danger. How can parents keep children safe?

Virtual reality (VR) headsets are increasingly popular among adults and children. They are part of extended reality environments, which “enable ever more realistic and immersive...

Editing memories, spying on our bodies, normalising weird goggles: Apple’s new Vision Pro has big ambitions

Apple Vision Pro is a mixed-reality headset – which the company hopes is a “revolutionary spatial computer that transforms how people work, collaborate, connect, relive...

6 non-complicated ways to navigate user privacy on social media

User privacy is vital now that almost everything (and everyone) is online. One way or another, our personal data like bank details, government documents, and...