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March 28, 2024
AI
Published by Comms Room Staff at March 28, 2024
Categories

Australia unlocks generative AI’s impact on data

The adoption of generative artificial intelligence (AI) is transforming data management practices on a global scale, with a growing presence in multiple industries. Australia is witnessing […]
Comms Room StaffComms Room Staff March 28, 2024
January 30, 2024
communicator
Published by Paulo Rizal at January 30, 2024
Categories

3 learning opportunities to help you become a better communicator in 2024

To be an effective communicator is a cornerstone of personal and professional success, and just about everyone in every other field can benefit from enhancing their […]
Paulo RizalPaulo Rizal January 30, 2024
January 9, 2024
Muck Rack data shows AI use on the rise despite disclosure issues
Published by Pearl Dy at January 9, 2024
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Muck Rack data highlights rise of AI use in PR amid disclosure issues

Global public relations management platform Muck Rack has published the updated expansion of their survey, to find that more than half of the participating PR pros […]
Pearl DyPearl Dy January 9, 2024
December 5, 2023
PR Metrics
Published by Comms Room Staff at December 5, 2023
Categories

6 PR metrics that matter more than impressions and clicks

Being part of a brand’s public relations and marketing team is no walk in the park. Trends come and go, and what used to matter before […]
Comms Room StaffComms Room Staff December 5, 2023
November 28, 2023
Consumer shopping for clothes
Published by Pearl Dy at November 28, 2023
Categories

Customers trust brands even less in 2023, new study says

The volume of customers giving feedback directly to brands after a bad customer experience in Australia declined in 2023, according to new research released today by […]
Pearl DyPearl Dy November 28, 2023
November 8, 2023
data
Published by Damien McDade at November 8, 2023
Categories

Preparing for bushfires? Don’t forget your data

Australia’s Bureau of Meteorology predicts a summer of severe heat this year and a bushfire season to rival the ‘Black Summer’ fires of 2019/20. While our firefighters and […]
Damien McDadeDamien McDade November 8, 2023
August 28, 2023
Cori Drogemuller on communicating effectively with a diverse audience
Published by Paulo Rizal at August 28, 2023
Categories

Communicating effectively with a diverse audience with Cori Drogemuller

“Business is being a lot more proactive and vocal about social issues and having a voice in the conversation, whether that be CEOs or employees — […]
Paulo RizalPaulo Rizal August 28, 2023
August 24, 2023
Data for smarter communication campaigns with Nicole McKechnie
Published by Paulo Rizal at August 24, 2023
Categories

How to utilise data to make smarter and more informed decisions with Nicole McKechnie

From a comms perspective, it’s becoming more and more important to show how you can add to the commercial outcomes of the organisation. The importance of […]
Paulo RizalPaulo Rizal August 24, 2023
February 23, 2023
Headshots of two people side by side
Published by Victoria Needham and William Laforest at February 23, 2023
Categories

How real-time data can unlock revenue streams, limit churn and build rich digital front-end CX

by William LaForest, Field CTO and Victoria Needham, Staff Solutions Engineer, Confluent Communications Service Providers (CSPs) are the conduit for today’s digital world. Their role as […]
Victoria Needham and William LaforestVictoria Needham and William Laforest February 23, 2023