data

Amrita Sidhu on authentic measurement: Aligning data with purpose in comms

Adrianne Saplagio

September 30, 2025

Measurement in communications has long wrestled with the tension between what looks impressive and what truly drives impact. For Amrita…

Storytelling strategies informed by real-time data

Commsadmin

July 20, 2025

Communicators have always relied on feedback to shape better stories. What’s changed is the speed at which that feedback arrives—and…

Segmenting your audience for personalised content

Commsadmin

July 20, 2025

Understanding an audience has always been the foundation of good communication. However, with the rise of digital tools, there are…

Building trust through transparent data storytelling

Commsadmin

July 14, 2025

For communicators, building trust isn’t just about crafting the perfect message. It’s also about showing your work—opening up the data…

The role of storytelling in data-led communication

Commsadmin

July 7, 2025

With so much information out there, being able to turn data into something meaningful and easy to understand is now…

From spreadsheets to stories: Simplifying data for content

Commsadmin

July 6, 2025

Data is everywhere, but not everyone speaks its language. For communications professionals, one of the biggest challenges is turning rows…

What metrics actually matter in communication campaigns

Commsadmin

June 27, 2025

In a landscape dominated by clicks, impressions and likes, it’s easy to mistake visibility for value. But for communications professionals…

How to turn data into engaging communications

Commsadmin

June 27, 2025

Turning raw data into meaningful communication is no small feat—but for today’s communications professionals, it’s a skill worth honing. Whether…

The power of human connection in a crisis online

Roger Christie

June 17, 2025

Why it’s far more powerful to lean in, listen and learn than try to talk your way out of a…

Stronger content safeguards rolled out as misinformation risks grow

Commsadmin

June 17, 2025

Australia’s top digital platforms are ramping up efforts to combat misinformation. New 2025 transparency reports show progress under the Australian…

Victoria’s new AppConnect platform enhances user access and data protection

Commsadmin

April 27, 2025

The Department of Families, Fairness and Housing (DFFH) and the Department of Health have launched AppConnect, a new portal designed…

TPG’s handling of communication networks under scrutiny

Commsadmin

April 6, 2025

TPG Telecom has paid $75,120 in penalties after allegedly breaching the Telecommunications Act by failing to comply with its joint…

10 years of Netflix down under: How data drives your next binge

Commsadmin

March 30, 2025

March marked ten years since Netflix, the world’s most influential streaming service, launched in Australia. Since then the media landscape…

Australia’s digital backbone: Why data centres are under pressure in the AI era

Joe Craparotta

February 25, 2025

Alongside the ongoing expansion of cloud computing, acceleration of data generation and now the exponential increase in AI adoption this…

AIAC strengthens information stewardship in a post-truth era

Adrianne Saplagio

December 11, 2024

The Association of Information Access Commissioners (AIAC), made up of information commissioners and ombudsmen from Australia and New Zealand, held…

Australia unlocks generative AI’s impact on data

Comms Room Staff

March 28, 2024

The adoption of generative artificial intelligence (AI) is transforming data management practices on a global scale, with a growing presence…

3 learning opportunities to help you become a better communicator in 2024

Paulo Rizal

January 30, 2024

To be an effective communicator is a cornerstone of personal and professional success, and just about everyone in every other…

Muck Rack data highlights rise of AI use in PR amid disclosure issues

Pearl Dy

January 9, 2024

Global public relations management platform Muck Rack has published the updated expansion of their survey, to find that more than…

6 PR metrics that matter more than impressions and clicks

Comms Room Staff

December 5, 2023

Being part of a brand’s public relations and marketing team is no walk in the park. Trends come and go,…